| Presentation | 2022-02-22 What Kind of Images to Post on Instagram? Image Recommendation for Marketing Yiwei Zhang, Toshihiko Yamasaki, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Social media is a popular platform for brands to allocate marketing budget and build their relationship with customers nowadays. Posting images with a consistent concept on social media helps customers recognize, remember, and consider brands. This strategy is known as brand concept consistency in marketing literature. Consequently, brands spend immense manpower and financial resources in choosing which images to post or repost. Therefore, automatically recommending images with a consistent brand concept is a necessary task for social media marketing. In this study, we propose a content-based recommendation framework that learns the concept of brands and recommends images that are coherent with the brand. Specifically, brand representation is performed from the brand posts on social media. Existing methods rely on visual features extracted by pre-trained neural networks, which can represent objects in the image but not the style of the image. To bridge this gap, a framework using both object and style vectors as input is proposed to learn the brand representation. In addition, we show that the proposed method can not only be applied to brands but also be applied to influencers. The experimental results on two large-scale Instagram datasets show the superiority of the proposed method over state-of-the-art methods. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Image RecommendationImage StyleContent DiscoverySocial Media Marketing |
| Paper # | ITS2021-53,IE2021-62 |
| Date of Issue | 2022-02-14 (ITS, IE) |
| Conference Information | |
| Committee | IE / ITS / ITE-AIT / ITE-ME / ITE-MMS |
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| Conference Date | 2022/2/21(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Online |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Image Processing, etc. |
| Chair | Kazuya Kodama(NII) / Masahiro Fujii(Utsunomiya Univ.) / Hisaki Nate(Tokyo Polytechnic Univ.) / Hiroyuki Arai(Nippon Inst. of Tech.) / Kenji Machida(NHK) |
| Vice Chair | Hiroyuki Bandoh(NTT) / Toshihiko Yamazaki(Univ. of Tokyo) / Kohei Ohno(Meiji Univ.) / Naohisa Hashimoto(AIST) / / Shogo Muramatsu(Niigata Univ.) |
| Secretary | Hiroyuki Bandoh(KDDI Research) / Toshihiko Yamazaki(Nagoya Inst. of Tech.) / Kohei Ohno(Akita Prefectural Univ.) / Naohisa Hashimoto(NIT, Tsuruoka College) / / Shogo Muramatsu(NHK) / (Hokkaido Univ.) |
| Assistant | Shunsuke Iwamura(NHK) / Shinobu Kudo(NTT) / Msataka Imao(Mitsubishi Electric) / Kenshi Saho(Toyama Prefectural Univ.) / Keiji Jimi(Gunma Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Image Engineering / Technical Committee on Intelligent Transport Systems Technology / Technical Group on Artistic Image Technology / Technical Group on Media Engineering / Technical Group on Multi-media Storage |
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| Language | ENG |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | What Kind of Images to Post on Instagram? Image Recommendation for Marketing |
| Sub Title (in English) | |
| Keyword(1) | Image RecommendationImage StyleContent DiscoverySocial Media Marketing |
| 1st Author's Name | Yiwei Zhang |
| 1st Author's Affiliation | The University of Tokyo(UTokyo) |
| 2nd Author's Name | Toshihiko Yamasaki |
| 2nd Author's Affiliation | The University of Tokyo(UTokyo) |
| Date | 2022-02-22 |
| Paper # | ITS2021-53,IE2021-62 |
| Volume (vol) | vol.121 |
| Number (no) | ITS-373,IE-374 |
| Page | pp.pp.167-172(ITS), pp.167-172(IE), |
| #Pages | 6 |
| Date of Issue | 2022-02-14 (ITS, IE) |