Presentation 2021-12-17
A method measuring engagement under ITP
Hirotaka Sugita, Motoi Iwashita,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) In recent years, the market size of Internet advertising has been increasing with the spread of the Internet. Among them, affiliate advertising service, which is a performance-based service, uses cookies to track and measure the performance of affiliates. However, from the viewpoint of personal information protection, cookies tend to be regulated, and there is a concern that normal tracking may not be possible. Therefore, in this paper, we will extract problems from the perspectives of affiliates, ASPs (Affiliate Service Providers), and advertisers, and propose a cookie-independent tracking method.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Affiliate service / Cookie / Tracking / Affiliate Service Provider
Paper # IN2021-19
Date of Issue 2021-12-09 (IN)

Conference Information
Committee IN / IA
Conference Date 2021/12/16(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Higashi-Senda campus, Hiroshima Univ.
Topics (in Japanese) (See Japanese page)
Topics (in English) Performance Analysis and Simulation, Robustness, Traffic and Throughput Measurement, Quality of Service (QoS) Control, Congestion Control, Overlay Network/P2P, IPv6, Multicast, Routing, DDoS, etc.
Chair Kenji Ishida(Hiroshima City Univ.) / Tomoki Yoshihisa(Osaka Univ.)
Vice Chair Kunio Hato(Internet Multifeed) / Toru Kondo(Hiroshima Univ.) / Yuichiro Hei(KDDI Research) / Hiroshi Yamamoto(Ritsumeikan Univ.)
Secretary Kunio Hato(NTT) / Toru Kondo(Univ. of Nagasaki) / Yuichiro Hei(Nagaoka Univ. of Tech.) / Hiroshi Yamamoto(KDDI Research)
Assistant / Daisuke Kotani(Kyoto Univ.) / Ryo Nakamurai(Fukuoka Univ.) / Daiki Nobayashi(Kyushu Inst. of Tech.)

Paper Information
Registration To Technical Committee on Information Networks / Technical Committee on Internet Architecture
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) A method measuring engagement under ITP
Sub Title (in English)
Keyword(1) Affiliate service
Keyword(2) Cookie
Keyword(3) Tracking
Keyword(4) Affiliate Service Provider
1st Author's Name Hirotaka Sugita
1st Author's Affiliation Chiba Institute of Technology(CIT)
2nd Author's Name Motoi Iwashita
2nd Author's Affiliation Chiba Institute of Technology(CIT)
Date 2021-12-17
Paper # IN2021-19
Volume (vol) vol.121
Number (no) IN-299
Page pp.pp.7-12(IN),
#Pages 6
Date of Issue 2021-12-09 (IN)