Presentation | 2021-12-17 A method measuring engagement under ITP Hirotaka Sugita, Motoi Iwashita, |
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PDF Download Page | PDF download Page Link |
Abstract(in Japanese) | (See Japanese page) |
Abstract(in English) | In recent years, the market size of Internet advertising has been increasing with the spread of the Internet. Among them, affiliate advertising service, which is a performance-based service, uses cookies to track and measure the performance of affiliates. However, from the viewpoint of personal information protection, cookies tend to be regulated, and there is a concern that normal tracking may not be possible. Therefore, in this paper, we will extract problems from the perspectives of affiliates, ASPs (Affiliate Service Providers), and advertisers, and propose a cookie-independent tracking method. |
Keyword(in Japanese) | (See Japanese page) |
Keyword(in English) | Affiliate service / Cookie / Tracking / Affiliate Service Provider |
Paper # | IN2021-19 |
Date of Issue | 2021-12-09 (IN) |
Conference Information | |
Committee | IN / IA |
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Conference Date | 2021/12/16(2days) |
Place (in Japanese) | (See Japanese page) |
Place (in English) | Higashi-Senda campus, Hiroshima Univ. |
Topics (in Japanese) | (See Japanese page) |
Topics (in English) | Performance Analysis and Simulation, Robustness, Traffic and Throughput Measurement, Quality of Service (QoS) Control, Congestion Control, Overlay Network/P2P, IPv6, Multicast, Routing, DDoS, etc. |
Chair | Kenji Ishida(Hiroshima City Univ.) / Tomoki Yoshihisa(Osaka Univ.) |
Vice Chair | Kunio Hato(Internet Multifeed) / Toru Kondo(Hiroshima Univ.) / Yuichiro Hei(KDDI Research) / Hiroshi Yamamoto(Ritsumeikan Univ.) |
Secretary | Kunio Hato(NTT) / Toru Kondo(Univ. of Nagasaki) / Yuichiro Hei(Nagaoka Univ. of Tech.) / Hiroshi Yamamoto(KDDI Research) |
Assistant | / Daisuke Kotani(Kyoto Univ.) / Ryo Nakamurai(Fukuoka Univ.) / Daiki Nobayashi(Kyushu Inst. of Tech.) |
Paper Information | |
Registration To | Technical Committee on Information Networks / Technical Committee on Internet Architecture |
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Language | JPN |
Title (in Japanese) | (See Japanese page) |
Sub Title (in Japanese) | (See Japanese page) |
Title (in English) | A method measuring engagement under ITP |
Sub Title (in English) | |
Keyword(1) | Affiliate service |
Keyword(2) | Cookie |
Keyword(3) | Tracking |
Keyword(4) | Affiliate Service Provider |
1st Author's Name | Hirotaka Sugita |
1st Author's Affiliation | Chiba Institute of Technology(CIT) |
2nd Author's Name | Motoi Iwashita |
2nd Author's Affiliation | Chiba Institute of Technology(CIT) |
Date | 2021-12-17 |
Paper # | IN2021-19 |
Volume (vol) | vol.121 |
Number (no) | IN-299 |
Page | pp.pp.7-12(IN), |
#Pages | 6 |
Date of Issue | 2021-12-09 (IN) |