| Presentation | 2021-12-17 An influencer selecting method based on SNS engagement Yuuki Okamoto, Motoi Iwashita, |
|---|---|
| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Currently, an increasing number of companies are starting influencer marketing that can effectively raise awareness of products, brands, and increase purchasing motivation. In an era where not only entertainers with a lot of media exposure but also ordinary people with many followers are active as influencers, the number of influencers is increasing. And the problem of fake followers who purchase followers from vendors and increase their own followers is also a problem. For these reasons, it is difficult for companies to find the appropriate influencer they want. Considering these issues, this paper proposes a method to support companies select appropriate influencers by using engagement information. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | SNS marketing / Influencer / Matching algorithm / Engagement |
| Paper # | IN2021-18 |
| Date of Issue | 2021-12-09 (IN) |
| Conference Information | |
| Committee | IN / IA |
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| Conference Date | 2021/12/16(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Higashi-Senda campus, Hiroshima Univ. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Performance Analysis and Simulation, Robustness, Traffic and Throughput Measurement, Quality of Service (QoS) Control, Congestion Control, Overlay Network/P2P, IPv6, Multicast, Routing, DDoS, etc. |
| Chair | Kenji Ishida(Hiroshima City Univ.) / Tomoki Yoshihisa(Osaka Univ.) |
| Vice Chair | Kunio Hato(Internet Multifeed) / Toru Kondo(Hiroshima Univ.) / Yuichiro Hei(KDDI Research) / Hiroshi Yamamoto(Ritsumeikan Univ.) |
| Secretary | Kunio Hato(NTT) / Toru Kondo(Univ. of Nagasaki) / Yuichiro Hei(Nagaoka Univ. of Tech.) / Hiroshi Yamamoto(KDDI Research) |
| Assistant | / Daisuke Kotani(Kyoto Univ.) / Ryo Nakamurai(Fukuoka Univ.) / Daiki Nobayashi(Kyushu Inst. of Tech.) |
| Paper Information | |
| Registration To | Technical Committee on Information Networks / Technical Committee on Internet Architecture |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | An influencer selecting method based on SNS engagement |
| Sub Title (in English) | |
| Keyword(1) | SNS marketing |
| Keyword(2) | Influencer |
| Keyword(3) | Matching algorithm |
| Keyword(4) | Engagement |
| 1st Author's Name | Yuuki Okamoto |
| 1st Author's Affiliation | Chiba Institute of Technology(CIT) |
| 2nd Author's Name | Motoi Iwashita |
| 2nd Author's Affiliation | Chiba Institute of Technology(CIT) |
| Date | 2021-12-17 |
| Paper # | IN2021-18 |
| Volume (vol) | vol.121 |
| Number (no) | IN-299 |
| Page | pp.pp.1-6(IN), |
| #Pages | 6 |
| Date of Issue | 2021-12-09 (IN) |