Presentation 2021-06-02
Visualization of Visit Motivation Based on Kansei Value Structure and Attractiveness of Tourism Resource:
Tomomi Hatano, Tomomi Takezawa, Masashi Sugimoto, Xu Kuangzhe, Takashi Morikawa, Yasuhiro Azuma, Kazuo Shibuta, Noriko Nagata,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) We focused on what people consider important in tourism. 50 Japanese adults were asked to rate the importance of each of the 160 items (excluding duplicates) of existing scales related to tourism motive. The results were analyzed and a 33-item tourism motivation scale was developed. Using this scale, an online questionnaire was administered to 1157 people living in 8 countries and regions, and 6 factors were extracted. As a result of cluster analysis based on these factors, it was found that the participants were classified into eight motivation types and that the distribution of the types differed by country and region.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Prospective Travelers to Japan / Tourist Motivations / International Comparison / Crowdsourcing / Online Surveys
Paper # MVE2021-3
Date of Issue 2021-05-25 (MVE)

Conference Information
Committee MVE / ITE-HI / VRSJ
Conference Date 2021/6/1(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Online
Topics (in Japanese) (See Japanese page)
Topics (in English)
Chair Masayuki Ihara(RIKEN) / Tatsuya Yoshizawa(Kanazawa Inst. of Tech.)
Vice Chair Kiyoshi Kiyokawa(NAIST)
Secretary Kiyoshi Kiyokawa(Oosaka Inst. of Tech.) / (NTT) / (Univ. of ToKyo)
Assistant Naoya Isoyama(NAIST) / Takenori Hara(DNP) / Mitsuhiro Goto(NTT)

Paper Information
Registration To Technical Committee on Media Experience and Virtual Environment / Technical Group on Human Information / The Virtual Reality Society of Japan
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Visualization of Visit Motivation Based on Kansei Value Structure and Attractiveness of Tourism Resource:
Sub Title (in English) Toward Attracting Inbound Visitors Based on Ako Salt, a Japan Heritage
Keyword(1) Prospective Travelers to Japan
Keyword(2) Tourist Motivations
Keyword(3) International Comparison
Keyword(4) Crowdsourcing
Keyword(5) Online Surveys
1st Author's Name Tomomi Hatano
1st Author's Affiliation Kwansei Gakuin University(Kwansei Gakuin Univ.)
2nd Author's Name Tomomi Takezawa
2nd Author's Affiliation Kwansei Gakuin University(Kwansei Gakuin Univ.)
3rd Author's Name Masashi Sugimoto
3rd Author's Affiliation Kwansei Gakuin University(Kwansei Gakuin Univ.)
4th Author's Name Xu Kuangzhe
4th Author's Affiliation Kwansei Gakuin University(Kwansei Gakuin Univ.)
5th Author's Name Takashi Morikawa
5th Author's Affiliation Kwansei Gakuin University(Kwansei Gakuin Univ.)
6th Author's Name Yasuhiro Azuma
6th Author's Affiliation Kwansei Gakuin University(Kwansei Gakuin Univ.)
7th Author's Name Kazuo Shibuta
7th Author's Affiliation Kwansei Gakuin University(Kwansei Gakuin Univ.)
8th Author's Name Noriko Nagata
8th Author's Affiliation Kwansei Gakuin University(Kwansei Gakuin Univ.)
Date 2021-06-02
Paper # MVE2021-3
Volume (vol) vol.121
Number (no) MVE-53
Page pp.pp.13-18(MVE),
#Pages 6
Date of Issue 2021-05-25 (MVE)