Presentation 2021-05-25
Prevention of extremist opinions through breaking entitativity in online communication
Masato Kondo, Sachiko Kiyokawa, Jiro Takai,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) People tend to conform to the majority opinion in an anonymous situation. This tendency may lead to undesirable result like cyberbullying. Focusing on entitativity, the perception of a group as a single entity distinct from its members, we tried to prevent this conformity to the majority opinion while keeping anonymity. Entitativity was manipulated by changing the background colors behind comments (Experiment 1 and 3) and background colors and comment arrangement (Experiment 2). We could not successfully manipulate the entitativity. However, the results showed that those with low entitativity less tended to conform to the majority opinion than those with high entitativity.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) SIDE model / Majority opinion / Conformity / Anonymity / Entitativity
Paper # HCS2021-15,HIP2021-15
Date of Issue 2021-05-17 (HCS, HIP)

Conference Information
Committee HCS / HIP / HI-SIGCE
Conference Date 2021/5/24(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Online
Topics (in Japanese) (See Japanese page)
Topics (in English) Communication Enhancing, Human Communications, and Human Information Processing
Chair Tomoo Inoue(Univ. of Tsukuba) / Shuichi Sakamoto(Tohoku Univ.)
Vice Chair Yugo Hayashi(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.) / Yuji Wada(Ritsumeikan Univ.) / Sachiko Kiyokawa(U. Tokyo)
Secretary Yugo Hayashi(Kanazawa Inst. of Tech.) / Tomoko Kanda(KDDI Research) / Yuji Wada(Osaka Univ. of Economic) / Sachiko Kiyokawa(NICT) / (NTT)
Assistant Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) / HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Shigeyoshi Iizuka(Kanagawa Univ.) / Masashi Komori(Osaka Electro-Comm. Univ.) / Kazuki Takashima(Tohoku Univ.) / Hidetoshi Kanaya(Ritsumeikan Univ.) / Yuki Yamada(Kyushu Univ.)

Paper Information
Registration To Technical Committee on Human Communication Science / Technical Committee on Human Information Processing / Special Interest Group on Communication Enhancement
Language ENG
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Prevention of extremist opinions through breaking entitativity in online communication
Sub Title (in English)
Keyword(1) SIDE model
Keyword(2) Majority opinion
Keyword(3) Conformity
Keyword(4) Anonymity
Keyword(5) Entitativity
1st Author's Name Masato Kondo
1st Author's Affiliation Nagoya University(Nagoya Univ.)
2nd Author's Name Sachiko Kiyokawa
2nd Author's Affiliation University of Tokyo(Univ. of Tokyo)
3rd Author's Name Jiro Takai
3rd Author's Affiliation Nagoya University(Nagoya Univ.)
Date 2021-05-25
Paper # HCS2021-15,HIP2021-15
Volume (vol) vol.121
Number (no) HCS-37,HIP-38
Page pp.pp.75-80(HCS), pp.75-80(HIP),
#Pages 6
Date of Issue 2021-05-17 (HCS, HIP)