Presentation 2021-03-16
Effects of Pluralistic Ignorance on Communication of Rumors
Natsuho Umemoto, Haruka Shoda,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) In the early stage of the COVID-19 pandemic, panic hoarding of toilet paper occurred. In the present study, we investigated the spreading of rumors from the viewpoint of "pluralistic ignorance." Two hundred university students were asked to answer a questionnaire about their own and others' thoughts and behaviors regarding the rumor that "toilet paper will be in short supply due to the COVID-19." We prepared seven rumors including this rumor, and participants were also asked to answer content attributes and functions as well as intentions to communicate and confirm the rumors. We found that those in the state of pluralistic ignorance tend to spread the rumor without confirming its evidence. This tendency was found for all rumors that they could practice, suggesting that pluralistic ignorance is not a phenomenon that occurs in a particular situation, but is one of the human's characteristics.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) rumor / pluralistic ignorance / cognitive dissonance
Paper # HCS2020-81
Date of Issue 2021-03-08 (HCS)

Conference Information
Committee HCS
Conference Date 2021/3/15(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Online
Topics (in Japanese) (See Japanese page)
Topics (in English) Human Communication during the Coronavirus Pandemic, etc.
Chair Tomoo Inoue(Univ. of Tsukuba)
Vice Chair Yugo Hayashi(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.)
Secretary Yugo Hayashi(Kanazawa Inst. of Tech.) / Tomoko Kanda(KDDI Research)
Assistant Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) / HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Shigeyoshi Iizuka(Kanagawa Univ.) / Masashi Komori(Osaka Electro-Comm. Univ.) / Kazuki Takashima(Tohoku Univ.)

Paper Information
Registration To Technical Committee on Human Communication Science
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Effects of Pluralistic Ignorance on Communication of Rumors
Sub Title (in English) Toilet-paper Hoarding under the COVID-19 Pandemic
Keyword(1) rumor
Keyword(2) pluralistic ignorance
Keyword(3) cognitive dissonance
1st Author's Name Natsuho Umemoto
1st Author's Affiliation Kobe University(Kobe Univ.)
2nd Author's Name Haruka Shoda
2nd Author's Affiliation Kobe University(Kobe Univ.)
Date 2021-03-16
Paper # HCS2020-81
Volume (vol) vol.120
Number (no) HCS-432
Page pp.pp.79-84(HCS),
#Pages 6
Date of Issue 2021-03-08 (HCS)