Presentation 2021-01-23
The Effect of Posture Changes with Nudge Theory on Discount Rate regarding Future Rewards
Kodai Asai, Jun Ichikawa, Masanori Akiyoshi,
PDF Download Page PDF download Page Link
Abstract(in Japanese) (See Japanese page)
Abstract(in English) Recently, Nudge theory has been focused as the approach of guiding people to better decision making. When decision making, people often prefer immediate rewards than delayed ones. It indicates that future rewards are felt discounted. If discount rate regarding future rewards is low, it is expected that saving may succeed. The previous study showed that a high-power posture, which keeps limbs expansive and open, tended to reduce discount rate. According to this finding, we try to reduce discount rate by operating environment for decision making and changing in posture based on nudge theory.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Nudge theory / discount rate / posture / embodied cognition
Paper # HCS2020-53
Date of Issue 2021-01-16 (HCS)

Conference Information
Committee HCS
Conference Date 2021/1/23(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Online
Topics (in Japanese) (See Japanese page)
Topics (in English) Physical Movement and Interaction, etc.
Chair Tomoo Inoue(Univ. of Tsukuba)
Vice Chair Yugo Hayashi(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.)
Secretary Yugo Hayashi(Kanazawa Inst. of Tech.) / Tomoko Kanda(KDDI Research)
Assistant Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) / HUANG HUNGHSUAN(Univ. of Fukuchiyama) / Shigeyoshi Iizuka(Kanagawa Univ.) / Masashi Komori(Osaka Electro-Comm. Univ.) / Kazuki Takashima(Tohoku Univ.)

Paper Information
Registration To Technical Committee on Human Communication Science
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) The Effect of Posture Changes with Nudge Theory on Discount Rate regarding Future Rewards
Sub Title (in English)
Keyword(1) Nudge theory
Keyword(2) discount rate
Keyword(3) posture
Keyword(4) embodied cognition
1st Author's Name Kodai Asai
1st Author's Affiliation Kanagawa University(Kanagawa Univ.)
2nd Author's Name Jun Ichikawa
2nd Author's Affiliation Kanagawa University(Kanagawa Univ.)
3rd Author's Name Masanori Akiyoshi
3rd Author's Affiliation Kanagawa University(Kanagawa Univ.)
Date 2021-01-23
Paper # HCS2020-53
Volume (vol) vol.120
Number (no) HCS-336
Page pp.pp.7-11(HCS),
#Pages 5
Date of Issue 2021-01-16 (HCS)