Presentation | 2020-12-22 Differences of effects of package color on odor impressions of sanitary napkins between two generations: cognitive neuroscientific study with fNIRS. Yinan Jiang, Naoyuki Sasaki, Takako Fujii, Shunji Seno, Nobuyuki Sakai, |
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PDF Download Page | PDF download Page Link |
Abstract(in Japanese) | (See Japanese page) |
Abstract(in English) | In this study, the scented sanitary napkin with some particular fragrances was used as the model product to investigate the effect of packaging color on odor impressions. Furthermore, generational differences in this effect were also identified. Forty women took part in this experiment, 20 of them aged from 10 to 20 years old and the other 20 from 30 to 40 years old. In the experiment, participants answered questions about their preferences for the odors of four individual packaging ( colored with light peach, dark peach, light purple, and dark purple), emotional feelings, and the level of consistency between the color and the odor. Brain activities in the frontal lobe were measured with functional Near-Infrared Spectroscopy. The results showed that the interaction of color and odor affected the odor impressions of products, and there were differences between the two generations. For example, when the packing color was light pink or light purple, participants rated the odors with high scores. And the results of fNIRS also showed the significant main effect of smell and color on the brain activities of the frontal lobe. |
Keyword(in Japanese) | (See Japanese page) |
Keyword(in English) | color / odor / multisensory integration / generation / fNIRS |
Paper # | HIP2020-61 |
Date of Issue | 2020-12-15 (HIP) |
Conference Information | |
Committee | HIP |
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Conference Date | 2020/12/22(2days) |
Place (in Japanese) | (See Japanese page) |
Place (in English) | Online |
Topics (in Japanese) | (See Japanese page) |
Topics (in English) | |
Chair | Shuichi Sakamoto(Tohoku Univ.) |
Vice Chair | Yuji Wada(Ritsumeikan Univ.) / Sachiko Kiyokawa(Nagoya Univ.) |
Secretary | Yuji Wada(NICT) / Sachiko Kiyokawa(NTT) |
Assistant | Hidetoshi Kanaya(Ritsumeikan Univ.) / Yuki Yamada(Kyushu Univ.) |
Paper Information | |
Registration To | Technical Committee on Human Information Processing |
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Language | JPN |
Title (in Japanese) | (See Japanese page) |
Sub Title (in Japanese) | (See Japanese page) |
Title (in English) | Differences of effects of package color on odor impressions of sanitary napkins between two generations: cognitive neuroscientific study with fNIRS. |
Sub Title (in English) | |
Keyword(1) | color |
Keyword(2) | odor |
Keyword(3) | multisensory integration |
Keyword(4) | generation |
Keyword(5) | fNIRS |
1st Author's Name | Yinan Jiang |
1st Author's Affiliation | Tohoku University(Tohoku Univ.) |
2nd Author's Name | Naoyuki Sasaki |
2nd Author's Affiliation | Tohoku University(Tohoku Univ.) |
3rd Author's Name | Takako Fujii |
3rd Author's Affiliation | Daio Paper Corporation(Daio Corp.) |
4th Author's Name | Shunji Seno |
4th Author's Affiliation | Daio Paper Corporation(Daio Corp.) |
5th Author's Name | Nobuyuki Sakai |
5th Author's Affiliation | Tohoku University(Tohoku Univ.) |
Date | 2020-12-22 |
Paper # | HIP2020-61 |
Volume (vol) | vol.120 |
Number (no) | HIP-306 |
Page | pp.pp.39-44(HIP), |
#Pages | 6 |
Date of Issue | 2020-12-15 (HIP) |