| Presentation | 2020-08-22 Questionnaire Survey on Instagrammer's Motivation Munehisa Okada, Asahi Kato, Momoka Harada, Yoshinori Hijikata, |
|---|---|
| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | This paper clarifies the purposes of Instagrammer's Instagram usage and their actions on Instagram. We conducted a free-form questionnaire about the purpose of using Instagram and the behavior on Instagram to both Instagrammers and general users. Instagrammers are users who earn money by posting PR in this study. From the answers of the questionnaire, it was found that Instagrammer used the service to spread her favorite fashion and lifestyle. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Instagrammer / Usage objective / Influencer Marketing / Questionnaire Survey |
| Paper # | HCS2020-29 |
| Date of Issue | 2020-08-14 (HCS) |
| Conference Information | |
| Committee | HCS |
|---|---|
| Conference Date | 2020/8/21(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Online |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Tele-Communication Support System, etc. |
| Chair | Tomoo Inoue(Univ. of Tsukuba) |
| Vice Chair | Yugo Hayashi(Ritsumeikan Univ.) / Tomoko Kanda(Osaka Inst. of Tech.) |
| Secretary | Yugo Hayashi(Kanazawa Inst. of Tech.) / Tomoko Kanda(KDDI Research) |
| Assistant | Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) / HUANG HUNGHSUAN(Riken) / Shigeyoshi Iizuka(Kanagawa Univ.) / Masashi Komori(Osaka Electro-Comm. Univ.) / Kazuki Takashima(Tohoku Univ.) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science |
|---|---|
| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Questionnaire Survey on Instagrammer's Motivation |
| Sub Title (in English) | |
| Keyword(1) | Instagrammer |
| Keyword(2) | Usage objective |
| Keyword(3) | Influencer Marketing |
| Keyword(4) | Questionnaire Survey |
| 1st Author's Name | Munehisa Okada |
| 1st Author's Affiliation | Kwansei Gakuin University(KGU) |
| 2nd Author's Name | Asahi Kato |
| 2nd Author's Affiliation | Kwansei Gakuin University(KGU) |
| 3rd Author's Name | Momoka Harada |
| 3rd Author's Affiliation | Kwansei Gakuin University(KGU) |
| 4th Author's Name | Yoshinori Hijikata |
| 4th Author's Affiliation | Kwansei Gakuin University(KGU) |
| Date | 2020-08-22 |
| Paper # | HCS2020-29 |
| Volume (vol) | vol.120 |
| Number (no) | HCS-136 |
| Page | pp.pp.47-52(HCS), |
| #Pages | 6 |
| Date of Issue | 2020-08-14 (HCS) |