Presentation 2020-06-27
Bookmarking Forecast for Others' SNS Posts by Machine Learning of Activity Logs
Komei Arasawa, Shun Hattori, Yasuo Kudo,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) An advertising strategy called as "Viral Marketing" has public attention.It promotes an item and its company by using posts (reviews) in SNS. For example, when a celebrity wrote a SNS post that has a topic on an item, recommending the item for other users by showing them the post could increase persuasiveness of the recommendation.It is important for the system to exactly forecast person(s) who would be interested in the SNS posts.Therefore, it needs for the system to specify the posts that could induce the interest of a user.This paper proposes a method that analyzes the activity logs of a user in SNS and forecasts whether the user would bookmark a SNS post or not.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Random Forest / Personalization / Influencer / Recommender System
Paper # DE2020-5
Date of Issue 2020-06-20 (DE)

Conference Information
Committee DE
Conference Date 2020/6/27(1days)
Place (in Japanese) (See Japanese page)
Place (in English) Online
Topics (in Japanese) (See Japanese page)
Topics (in English) Social Computing
Chair Jun Miyazaki(Tokyo Inst. of Tech.)
Vice Chair Shohei Yokoyama(Tokyo Metropolitan Univ.) / Kazuo Goda(Univ. of Tokyo)
Secretary Shohei Yokoyama(NTT) / Kazuo Goda(Univ. of Hyogo)
Assistant Saneyasu Yamaguchi(Kogakuin Univ.) / Shoko Wakamiya(NAIST)

Paper Information
Registration To Technical Committee on Data Engineering
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Bookmarking Forecast for Others' SNS Posts by Machine Learning of Activity Logs
Sub Title (in English)
Keyword(1) Random Forest
Keyword(2) Personalization
Keyword(3) Influencer
Keyword(4) Recommender System
1st Author's Name Komei Arasawa
1st Author's Affiliation Muroran Institute of Technology(Muroran Inst. of Tech.)
2nd Author's Name Shun Hattori
2nd Author's Affiliation Muroran Institute of Technology(Muroran Inst. of Tech.)
3rd Author's Name Yasuo Kudo
3rd Author's Affiliation Muroran Institute of Technology(Muroran Inst. of Tech.)
Date 2020-06-27
Paper # DE2020-5
Volume (vol) vol.120
Number (no) DE-78
Page pp.pp.25-30(DE),
#Pages 6
Date of Issue 2020-06-20 (DE)