Presentation 2020-06-25
Analysis of the Effects of Community Structure in Social Network on the Speed of Information Diffusion among Twitter Users
Nako Tsuda, Sho Tsugawa,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) Social media users can widely disseminate information, potentially affecting societal trends. Therefore, understanding factors affecting information diffusion in social media is important for successful viral marketing campaigns. In this paper, we focus on the community structure of social networks among Twitter users and investigate how that structure affects the speed of diffusion by retweets. Extracting communities among sampled Twitter users, we investigate differences in diffusion speed between tweets with many intra-community retweets and those with many inter-community retweets. Consequently, we show that tweets with many intra-community retweets tend to spread slowly. We also use community structures in Twitter social networks to tackle the tasks of predicting time intervals between a first tweet and its $N$-th retweet. We show that the community structure features in a social network are effective for predicting information diffusion speed.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Social network / Community structure / Diffusion speed / Social media
Paper # CQ2020-6
Date of Issue 2020-06-18 (CQ)

Conference Information
Committee CQ / CS
Conference Date 2020/6/25(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Online
Topics (in Japanese) (See Japanese page)
Topics (in English) Optical/Wireless Access and Their Integration, Communication Behavior, QoE and Psychology, Assessment / Measurement / Control / Optimization of Communication Quality, Network Services, Wireless Networks, MIMO/Diversity/Multiplexing Techniques, etc.
Chair Hideyuki Shimonishi(NEC) / Jun Terada(NTT)
Vice Chair Jun Okamoto(NTT) / Takefumi Hiraguri(Nippon Inst. of Tech.) / Daisuke Umehara(Kyoto Inst. of Tech.)
Secretary Jun Okamoto(Doshisha Univ.) / Takefumi Hiraguri(NICT) / Daisuke Umehara(NTT)
Assistant Yoshiaki Nishikawa(NEC) / Takuto Kimura(NTT) / Ryoichi Kataoka(KDDI Research) / Hiroyuki Saito(OKI) / Takahiro Yamaura(Toshiba)

Paper Information
Registration To Technical Committee on Communication Quality / Technical Committee on Communication Systems
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Analysis of the Effects of Community Structure in Social Network on the Speed of Information Diffusion among Twitter Users
Sub Title (in English)
Keyword(1) Social network
Keyword(2) Community structure
Keyword(3) Diffusion speed
Keyword(4) Social media
1st Author's Name Nako Tsuda
1st Author's Affiliation University of Tsukuba(Univ. of Tsukuba)
2nd Author's Name Sho Tsugawa
2nd Author's Affiliation University of Tsukuba(Univ. of Tsukuba)
Date 2020-06-25
Paper # CQ2020-6
Volume (vol) vol.120
Number (no) CQ-76
Page pp.pp.31-36(CQ),
#Pages 6
Date of Issue 2020-06-18 (CQ)