| Presentation | 2019-10-26 Predicting Personality based on Ad-Request Logs Akihiro Kobayashi, Yuichi Ishikawa, Shigeru Kuroyanagi, Atsunori Minamikawa, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Recently role of customers’ personality traits is one of the main topics in advertising technologies. Predicting personality traits of customers who visit a web page displaying banner ads without questionnaire will profit advertising distributor. However, conventional methods are limited to users who post texts or images on SNS. We extract behavioral characteristics of users' browsing on the WWW from the ad-request log based on embedding techniques used in natural language processing and predict personality traits of the users from the characteristics. We verified accuracy of the estimator (MAX ROC-AUC=0.612) by cross-validation. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | Personality / Web behavior analytics / word2vec |
| Paper # | HCS2019-40 |
| Date of Issue | 2019-10-19 (HCS) |
| Conference Information | |
| Committee | HCS |
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| Conference Date | 2019/10/26(1days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Nihon Univ. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Masafumi Matsuda(NTT) |
| Vice Chair | Tomoo Inoue(Univ. of Tsukuba) / Yugo Hayashi(Ritsumeikan Univ.) |
| Secretary | Tomoo Inoue(Kanazawa Inst. of Tech.) / Yugo Hayashi(Osaka Electro-Comm. Univ.) |
| Assistant | Tomoko Kanda(Osaka Inst. of Tech.) / Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic) / Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) / HUANG HUNGHSUAN(Riken) |
| Paper Information | |
| Registration To | Technical Committee on Human Communication Science |
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| Language | JPN |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Predicting Personality based on Ad-Request Logs |
| Sub Title (in English) | |
| Keyword(1) | Personality |
| Keyword(2) | Web behavior analytics |
| Keyword(3) | word2vec |
| 1st Author's Name | Akihiro Kobayashi |
| 1st Author's Affiliation | KDDI Research Inc.(KDDI Research Inc.) |
| 2nd Author's Name | Yuichi Ishikawa |
| 2nd Author's Affiliation | KDDI Research Inc.(KDDI Research Inc.) |
| 3rd Author's Name | Shigeru Kuroyanagi |
| 3rd Author's Affiliation | Supership Inc.(Supership) |
| 4th Author's Name | Atsunori Minamikawa |
| 4th Author's Affiliation | KDDI Research Inc.(KDDI Research Inc.) |
| Date | 2019-10-26 |
| Paper # | HCS2019-40 |
| Volume (vol) | vol.119 |
| Number (no) | HCS-252 |
| Page | pp.pp.1-6(HCS), |
| #Pages | 6 |
| Date of Issue | 2019-10-19 (HCS) |