| Presentation | 2019-09-20 Cross-Storageを利用したインフルエンサーマーケティングの提案 Atsushi Isozaki, Arai Kenichi, Imai Tetsuo, Kobayashi Toru, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Influencer marketing has been attracting attention with the rise of influencers in recent years. However, compared to banner advertisements, etc., which have been the mainstream of Internet advertisements until now, there is a problem that it is difficult to quantitatively measure the degree of influence that actually leads to sales of products. We propose a mechanism to notify advertisers which influencer's websites have led to consumers' purchasing behavior without displaying banner advertisements in this study. From the evaluation experiment using the prototype system that was implemented, it was confirmed that the data required in the background could be linked to the advertiser company without the effort of the consumer, and the usefulness of this system was clarified. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | influencer / marketing / Web Storage / Cross-Storage |
| Paper # | LOIS2019-14,IE2019-27,EMM2019-71 |
| Date of Issue | 2019-09-12 (LOIS, IE, EMM) |
| Conference Information | |
| Committee | IE / EMM / LOIS / IEE-CMN / ITE-ME / IPSJ-AVM |
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| Conference Date | 2019/9/19(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Tokimeito, Niigata University |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Chair | Hideaki Kimata(NTT) / Masaki Kawamura(Yamaguchi Univ.) / Tomohiro Yamada(NEL) / Shun Morimura(CRIEPI) / 田川 憲男(首都大東京) / Sei Naito(KDDI Research, Inc.) |
| Vice Chair | Kazuya Kodama(NII) / Keita Takahashi(Nagoya Univ.) / Motoi Iwata(Osaka Prefecture Univ.) / Tetsuya Kojima(NIT,Tokyo College) / Toru Kobayashi(Nagasaki Univ.) / Kouji Hirata(Kansai Univ) / 新井 啓之(日本工大) |
| Secretary | Kazuya Kodama(NTT) / Keita Takahashi(NHK) / Motoi Iwata(NIT, Nagano College) / Tetsuya Kojima(Nagase) / Toru Kobayashi(Research Organization of Information and Systems) / Kouji Hirata(NTT) / 新井 啓之(Tokai Univ.) / (Doushisya Univ) |
| Assistant | Kyohei Unno(KDDI Research) / Norishige Fukushima(Nagoya Inst. of Tech.) / Masaki Inamura(Tokyo Denki Univ.) / Kazuhiro Kono(Kansai Univ.) / Kenichi Arai(Nagasaki Univ.) / Yuuichi Shinohara(TEPCO Power Grid) / Akihiro Tanaka(CRIEPI) |
| Paper Information | |
| Registration To | Technical Committee on Image Engineering / Technical Committee on Enriched MultiMedia / Technical Committee on Life Intelligence and Office Information Systems / Technical Meeting on Communications / Technical Group on Media Engineering / Special Interest Group on Audio Visual and Multimedia Information Processing |
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| Language | JPN-ONLY |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | |
| Sub Title (in English) | |
| Keyword(1) | influencer |
| Keyword(2) | marketing |
| Keyword(3) | Web Storage |
| Keyword(4) | Cross-Storage |
| 1st Author's Name | Atsushi Isozaki |
| 1st Author's Affiliation | Nagasaki University(Nagasaki Univ.) |
| 2nd Author's Name | Arai Kenichi |
| 2nd Author's Affiliation | Nagasaki University(Nagasaki Univ.) |
| 3rd Author's Name | Imai Tetsuo |
| 3rd Author's Affiliation | Nagasaki University(Nagasaki Univ.) |
| 4th Author's Name | Kobayashi Toru |
| 4th Author's Affiliation | Nagasaki University(Nagasaki Univ.) |
| Date | 2019-09-20 |
| Paper # | LOIS2019-14,IE2019-27,EMM2019-71 |
| Volume (vol) | vol.119 |
| Number (no) | LOIS-205,IE-206,EMM-207 |
| Page | pp.pp.59-63(LOIS), pp.59-63(IE), pp.59-63(EMM), |
| #Pages | 5 |
| Date of Issue | 2019-09-12 (LOIS, IE, EMM) |