Presentation 2019-08-21
Impact of sexual orientation on effort-based motivation to view sexually arousing stimuli
Maiko Kobayashi, Koyo Nakamura, Katsumi Watanabe,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) This study aimed to examine the sex differences in motivation to view sexually arousing images by adopting the pay-per view key-pressing task (PPV). The motivational salience of sexual images was evaluated by measuring the viewing time in the PPV. Also, in this study, the Kinsey scale was used to examine the sexual orientation of participants, and only the fully heterosexual participants were selected for our data analysis. The results showed that male participants had the highest motivation for opposite-sex images with high sexual arousal. On the other hand, female participants were more strongly motivated for couple images with low sexual arousal. The sex difference between male and female participants seems to reflect differentiated reproductive strategy between men and women, and our results are consistent with a set of behavioral predictions provided by Sexual Strategies Theory (SST). This study clarified the mating strategy conflict of man and woman based on evolution and adaptation using the experimental psychological technique.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Sexual Orientation / Sexual Motivation
Paper # HIP2019-42
Date of Issue 2019-08-13 (HIP)

Conference Information
Committee HIP
Conference Date 2019/8/20(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Tokyo Woman's Christian University
Topics (in Japanese) (See Japanese page)
Topics (in English)
Chair Miyuki Kamachi(Kogakuin Univ.)
Vice Chair Shuichi Sakamoto(Tohoku Univ.) / Yuji Wada(Ritsumeikan Univ.)
Secretary Shuichi Sakamoto(NICT) / Yuji Wada(NTT)
Assistant Atsushi Wada(NICT) / Hidetoshi Kanaya(Ritsumeikan Univ.) / Yuki Yamada(Kyushu Univ.)

Paper Information
Registration To Technical Committee on Human Information Processing
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Impact of sexual orientation on effort-based motivation to view sexually arousing stimuli
Sub Title (in English)
Keyword(1) Sexual Orientation
Keyword(2) Sexual Motivation
1st Author's Name Maiko Kobayashi
1st Author's Affiliation Waseda University(Waseda Univ.)
2nd Author's Name Koyo Nakamura
2nd Author's Affiliation Waseda University/Japan Society for the Promotion of Science/Keio University(Waseda Univ./JSPS/Keio Univ.)
3rd Author's Name Katsumi Watanabe
3rd Author's Affiliation Waseda University(Waseda Univ.)
Date 2019-08-21
Paper # HIP2019-42
Volume (vol) vol.119
Number (no) HIP-167
Page pp.pp.43-47(HIP),
#Pages 5
Date of Issue 2019-08-13 (HIP)