Presentation 2019-06-17
Predicting Demographic Attributes for Individual Viewing Behavior
Yusuke Kumagae, Ryoma Yasunaga, Ryo Fujii, Ryo Domoto,
PDF Download Page PDF download Page Link
Abstract(in Japanese) (See Japanese page)
Abstract(in English) User attribute estimation based on behaviors is an important task in marketing. Previous works have tried to estimate attributes of an user based on multiple behavior of that user. By contrast, in this study, we assume that several TV viewing behaviors that collected from one device are derived by different users, and tackle the problem of estimating different attributes of each behaviors. We proposed the method combining multi-task learning and sequential labeling to predict multiple attributes simultaneously. In user attribute estimation experiments using real-world data, the proposed method significantly improved micro/macro-F1 values.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Attirube Estimation / Multi-Task Learning / Sequential Labeling
Paper # IBISML2019-10
Date of Issue 2019-06-10 (IBISML)

Conference Information
Committee NC / IBISML / IPSJ-MPS / IPSJ-BIO
Conference Date 2019/6/17(3days)
Place (in Japanese) (See Japanese page)
Place (in English) Okinawa Institute of Science and Technology
Topics (in Japanese) (See Japanese page)
Topics (in English) Neurocomputing, Machine Learning Approach to Biodata Mining, and General
Chair Hayaru Shouno(UEC) / Hisashi Kashima(Kyoto Univ.) / Masakazu Sekijima(Tokyo Tech) / Hiroyuki Kurata(Kyutech)
Vice Chair Kazuyuki Samejima(Tamagawa Univ) / Masashi Sugiyama(Univ. of Tokyo) / Koji Tsuda(Univ. of Tokyo)
Secretary Kazuyuki Samejima(NAIST) / Masashi Sugiyama(NTT) / Koji Tsuda(Nagoya Inst. of Tech.) / (AIST) / (Nagoya Univ.)
Assistant Takashi Shinozaki(NICT) / Ken Takiyama(TUAT) / Tomoharu Iwata(NTT) / Shigeyuki Oba(Kyoto Univ.)

Paper Information
Registration To Technical Committee on Neurocomputing / Technical Committee on Infomation-Based Induction Sciences and Machine Learning / IPSJ Special Interest Group on Mathematical Modeling and Problem Solving / IPSJ Special Interest Group on Bioinformatics and Genomics
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Predicting Demographic Attributes for Individual Viewing Behavior
Sub Title (in English)
Keyword(1) Attirube Estimation
Keyword(2) Multi-Task Learning
Keyword(3) Sequential Labeling
1st Author's Name Yusuke Kumagae
1st Author's Affiliation Hakuhodo Inc.(Hakuhodo)
2nd Author's Name Ryoma Yasunaga
2nd Author's Affiliation Hakuhodo Inc.(Hakuhodo)
3rd Author's Name Ryo Fujii
3rd Author's Affiliation Hakuhodo Inc.(Hakuhodo)
4th Author's Name Ryo Domoto
4th Author's Affiliation Hakuhodo Inc.(Hakuhodo)
Date 2019-06-17
Paper # IBISML2019-10
Volume (vol) vol.119
Number (no) IBISML-89
Page pp.pp.65-71(IBISML),
#Pages 7
Date of Issue 2019-06-10 (IBISML)