Presentation 2019-05-17
Comparing the Attention to Context of Japanese and Americans
Chika Nagaoka,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English) Cultural psychological researches indicates that East Asians tend to pay attention to contextual information in art than Westerners. The purpose of this study was to develop a methodology for comparing Japanese and American styles in movie posters. The analysis targets were the American version and the Japanese version posters of 36 of Academy Award winning works from 1984 to 2016. This study counted the number of characters who were the main characters in the movie (the central character), and those who were not a central character (the supporting role). In addition, this study calculated the ratio of the area of the face of the central character to the total area of the posters. The results indicated that the number of supporting roles were significantly more in the Japanese version than in American version, and the main character's face was larger in the American version than in the Japanese version. The cultural differences of attention to contextual information and the poster design were discussed.
Keyword(in Japanese) (See Japanese page)
Keyword(in English) Aesthetics / Japan / America / Movie poster
Paper # HCS2019-25,HIP2019-25
Date of Issue 2019-05-09 (HCS, HIP)

Conference Information
Committee HCS / HIP / HI-SIGCE
Conference Date 2019/5/16(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Okinawa Industry Support Center
Topics (in Japanese) (See Japanese page)
Topics (in English)
Chair Masafumi Matsuda(NTT) / Miyuki Kamachi(Kogakuin Univ.)
Vice Chair Nobuyuki Watanabe(Kanazawa Inst. of Tech.) / Tomoo Inoue(Univ. of Tsukuba) / Shuichi Sakamoto(Tohoku Univ.) / Yuji Wada(Ritsumeikan Univ.)
Secretary Nobuyuki Watanabe(Ritsumeikan Univ.) / Tomoo Inoue(Osaka Electro-Comm. Univ.) / Shuichi Sakamoto(NEC) / Yuji Wada(Univ. of Tsukuba) / (NICT)
Assistant Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic) / Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) / Atsushi Wada(NICT) / Hidetoshi Kanaya(Ritsumeikan Univ.) / Yuki Yamada(Kyushu Univ.)

Paper Information
Registration To Technical Committee on Human Communication Science / Technical Committee on Human Information Processing / Special Interest Group on Communication Enhancement
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) Comparing the Attention to Context of Japanese and Americans
Sub Title (in English) A Study Using Movie Posters
Keyword(1) Aesthetics
Keyword(2) Japan
Keyword(3) America
Keyword(4) Movie poster
1st Author's Name Chika Nagaoka
1st Author's Affiliation Otemon Gakuin University(Otemon Univ.)
Date 2019-05-17
Paper # HCS2019-25,HIP2019-25
Volume (vol) vol.119
Number (no) HCS-38,HIP-39
Page pp.pp.207-209(HCS), pp.207-209(HIP),
#Pages 3
Date of Issue 2019-05-09 (HCS, HIP)