| Presentation | 2019-02-20 Brand Relationship Analysis using Followers' Hash Tags and Images in Social Media Services Yiwei Zhang, Xueting Wang, Yoshiaki Sakai, Toshihiko Yamasaki, |
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| PDF Download Page |  PDF download Page Link |
| Abstract(in Japanese) | (See Japanese page) |
| Abstract(in English) | Nowadays, brands are using social media such as Instagram regularly for marketing and targeted advertising. In our previous work, we proposed a method to measure the similarity between brands by analyzing tags and images uploaded by brands' followers. In this work, instead of using tags by frequency directly, we apply tf-idf to find tags that able to separate brands more clearly. We also add the evaluation in this paper. We use two real-world co-purchasing data to create customers' co-purchasing results. And by taking questionnaires on Yahoo! crowdsourcing, we obtain users' co-purchasing and interest tendencies. We evaluate our results by comparing with the real-world customers' co-purchasing logs and questionnaires' results. We prove that our proposed methods can be used to predict customers' preferences. |
| Keyword(in Japanese) | (See Japanese page) |
| Keyword(in English) | social media / hash tag / image / brand / similarity |
| Paper # | ITS2018-76,IE2018-97 |
| Date of Issue | 2019-02-12 (ITS, IE) |
| Conference Information | |
| Committee | ITS / IE / ITE-MMS / ITE-HI / ITE-ME / ITE-AIT |
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| Conference Date | 2019/2/19(2days) |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Hokkaido Univ. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Image Processing, etc. |
| Chair | Takayoshi Yokota(Tottori Univ.) / Takayuki Hamamoto(Tokyo Univ. of Science) / Norihiko Ishii(NHK) / Masayuki Sato(Kitakyushu Univ.) / Norio Tagawa(Tokyo Metropolitan Univ.) / Nobuhiko Mukai(Tokyo City Univ.) |
| Vice Chair | Masahiro Fujii(Utsunomiya Univ.) / Tomotaka Wada(Kansai Univ.) / Hideaki Kimata(NTT) / Kazuya Kodama(NII) / / / Hiroyuki Arai(Nippon Institute of Technology) / Hisaki Nate(Tokyo Polytechnic Univ.) |
| Secretary | Masahiro Fujii(Saitama Univ.) / Tomotaka Wada(Univ. of Tokyo) / Hideaki Kimata(KDDI Research) / Kazuya Kodama(Nagoya Univ.) / (NHK) / (NTT) / Hiroyuki Arai(NHK) / Hisaki Nate(Hokkaido Univ.) |
| Assistant | Msataka Imao(Mitsubishi Electric) / Yanlei Gu(Univ. of Tokyo) / Kenshi Saho(Toyama Prefectural Univ.) / Kouichiro Hashiura(Akita Prefectural Univ.) / Kazuya Hayase(NTT) / Yasutaka Matsuo(NHK) |
| Paper Information | |
| Registration To | Technical Committee on Intelligent Transport Systems Technology / Technical Committee on Image Engineering / Technical Group on Multi-media Storage / Technical Group on Human Information / Technical Group on Media Engineering / Technical Group on Artistic Image Technology |
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| Language | ENG-JTITLE |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Brand Relationship Analysis using Followers' Hash Tags and Images in Social Media Services |
| Sub Title (in English) | |
| Keyword(1) | social media |
| Keyword(2) | hash tag |
| Keyword(3) | image |
| Keyword(4) | brand |
| Keyword(5) | similarity |
| 1st Author's Name | Yiwei Zhang |
| 1st Author's Affiliation | The University of Tokyo(The Univ. of Tokyo) |
| 2nd Author's Name | Xueting Wang |
| 2nd Author's Affiliation | The University of Tokyo(The Univ. of Tokyo) |
| 3rd Author's Name | Yoshiaki Sakai |
| 3rd Author's Affiliation | Geomarketing Co.,Ltd.(Geomarketing) |
| 4th Author's Name | Toshihiko Yamasaki |
| 4th Author's Affiliation | The University of Tokyo(The Univ. of Tokyo) |
| Date | 2019-02-20 |
| Paper # | ITS2018-76,IE2018-97 |
| Volume (vol) | vol.118 |
| Number (no) | ITS-449,IE-450 |
| Page | pp.pp.159-164(ITS), pp.159-164(IE), |
| #Pages | 6 |
| Date of Issue | 2019-02-12 (ITS, IE) |