Presentation | 2019-02-01 The mere exposure effect for advertising images consisting of an attractive model and a commercial product Kazuya Inoue, Yoshihiko Yagi, |
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PDF Download Page | PDF download Page Link |
Abstract(in Japanese) | (See Japanese page) |
Abstract(in English) | |
Keyword(in Japanese) | (See Japanese page) |
Keyword(in English) | |
Paper # | HCS2018-52 |
Date of Issue | 2019-01-25 (HCS) |
Conference Information | |
Committee | HCS |
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Conference Date | 2019/2/1(2days) |
Place (in Japanese) | (See Japanese page) |
Place (in English) | Niigata Nippo Media Ship |
Topics (in Japanese) | (See Japanese page) |
Topics (in English) | Psychology and Life-stage of Communication, etc. |
Chair | Masafumi Matsuda(NTT) |
Vice Chair | Nobuyuki Watanabe(Kanazawa Inst. of Tech.) / Tomoo Inoue(Univ. of Tsukuba) |
Secretary | Nobuyuki Watanabe(Ritsumeikan Univ.) / Tomoo Inoue(Osaka Electro-Comm. Univ.) |
Assistant | Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic) / Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.) |
Paper Information | |
Registration To | Technical Committee on Human Communication Science |
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Language | JPN |
Title (in Japanese) | (See Japanese page) |
Sub Title (in Japanese) | (See Japanese page) |
Title (in English) | The mere exposure effect for advertising images consisting of an attractive model and a commercial product |
Sub Title (in English) | The role of attention |
Keyword(1) | |
Keyword(2) | |
Keyword(3) | |
Keyword(4) | |
1st Author's Name | Kazuya Inoue |
1st Author's Affiliation | University of Tsukuba(Univ. of Tsukuba) |
2nd Author's Name | Yoshihiko Yagi |
2nd Author's Affiliation | Rissho University(Rissho Univ.) |
Date | 2019-02-01 |
Paper # | HCS2018-52 |
Volume (vol) | vol.118 |
Number (no) | HCS-437 |
Page | pp.pp.31-32(HCS), |
#Pages | 2 |
Date of Issue | 2019-01-25 (HCS) |