Presentation 2019-02-01
The mere exposure effect for advertising images consisting of an attractive model and a commercial product
Kazuya Inoue, Yoshihiko Yagi,
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Abstract(in Japanese) (See Japanese page)
Abstract(in English)
Keyword(in Japanese) (See Japanese page)
Keyword(in English)
Paper # HCS2018-52
Date of Issue 2019-01-25 (HCS)

Conference Information
Committee HCS
Conference Date 2019/2/1(2days)
Place (in Japanese) (See Japanese page)
Place (in English) Niigata Nippo Media Ship
Topics (in Japanese) (See Japanese page)
Topics (in English) Psychology and Life-stage of Communication, etc.
Chair Masafumi Matsuda(NTT)
Vice Chair Nobuyuki Watanabe(Kanazawa Inst. of Tech.) / Tomoo Inoue(Univ. of Tsukuba)
Secretary Nobuyuki Watanabe(Ritsumeikan Univ.) / Tomoo Inoue(Osaka Electro-Comm. Univ.)
Assistant Kazuki Takashima(Tohoku Univ.) / Ken Fujiwara(Osaka Univ. of Economic) / Kazunori Terada(Gifu Univ.) / Atsushi Kimura(Nihon Univ.)

Paper Information
Registration To Technical Committee on Human Communication Science
Language JPN
Title (in Japanese) (See Japanese page)
Sub Title (in Japanese) (See Japanese page)
Title (in English) The mere exposure effect for advertising images consisting of an attractive model and a commercial product
Sub Title (in English) The role of attention
Keyword(1)
Keyword(2)
Keyword(3)
Keyword(4)
1st Author's Name Kazuya Inoue
1st Author's Affiliation University of Tsukuba(Univ. of Tsukuba)
2nd Author's Name Yoshihiko Yagi
2nd Author's Affiliation Rissho University(Rissho Univ.)
Date 2019-02-01
Paper # HCS2018-52
Volume (vol) vol.118
Number (no) HCS-437
Page pp.pp.31-32(HCS),
#Pages 2
Date of Issue 2019-01-25 (HCS)