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 Conference Papers (Available on Advance Programs)  (Sort by: Date Descending)
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Committee Date Time Place Paper Title / Authors Abstract Paper #
SWIM, SC 2017-08-25
15:45		 Tokyo   The Cyberspace Revolution -- Marketing and Business Model --
Shoei Komatsu (APSOM) SWIM2017-15 SC2017-20		 Marketing is about to take approach at first product-centric, through customer-centric, and coming for human-centered, a... [more] SWIM2017-15 SC2017-20
pp.39-44
SWIM 2017-05-19
16:10		 Tokyo Kikai-Shinko-Kaikan Bldg. The Cyberspace Revolution -- Rethinking Marketing --
Shoei Komatsu (APSOM) SWIM2017-5		 Marketing had begun from product centricity and is now taking an approach that combines online and offline interaction b... [more] SWIM2017-5
pp.23-28
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