Paper Abstract and Keywords |
Presentation |
2021-12-17 09:25
A method measuring engagement under ITP Hirotaka Sugita, Motoi Iwashita (CIT) IN2021-19 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
In recent years, the market size of Internet advertising has been increasing with the spread of the Internet. Among them, affiliate advertising service, which is a performance-based service, uses cookies to track and measure the performance of affiliates. However, from the viewpoint of personal information protection, cookies tend to be regulated, and there is a concern that normal tracking may not be possible. Therefore, in this paper, we will extract problems from the perspectives of affiliates, ASPs (Affiliate Service Providers), and advertisers, and propose a cookie-independent tracking method. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Affiliate service / Cookie / Tracking / Affiliate Service Provider / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 121, no. 299, IN2021-19, pp. 7-12, Dec. 2021. |
Paper # |
IN2021-19 |
Date of Issue |
2021-12-09 (IN) |
ISSN |
Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
Download PDF |
IN2021-19 |
Conference Information |
Committee |
IN IA |
Conference Date |
2021-12-16 - 2021-12-17 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Higashi-Senda campus, Hiroshima Univ. |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Performance Analysis and Simulation, Robustness, Traffic and Throughput Measurement, Quality of Service (QoS) Control, Congestion Control, Overlay Network/P2P, IPv6, Multicast, Routing, DDoS, etc. |
Paper Information |
Registration To |
IN |
Conference Code |
2021-12-IN-IA |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
A method measuring engagement under ITP |
Sub Title (in English) |
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Keyword(1) |
Affiliate service |
Keyword(2) |
Cookie |
Keyword(3) |
Tracking |
Keyword(4) |
Affiliate Service Provider |
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1st Author's Name |
Hirotaka Sugita |
1st Author's Affiliation |
Chiba Institute of Technology (CIT) |
2nd Author's Name |
Motoi Iwashita |
2nd Author's Affiliation |
Chiba Institute of Technology (CIT) |
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Speaker |
Author-1 |
Date Time |
2021-12-17 09:25:00 |
Presentation Time |
25 minutes |
Registration for |
IN |
Paper # |
IN2021-19 |
Volume (vol) |
vol.121 |
Number (no) |
no.299 |
Page |
pp.7-12 |
#Pages |
6 |
Date of Issue |
2021-12-09 (IN) |
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