Paper Abstract and Keywords |
Presentation |
2020-03-06 14:20
Analysis of the Time Evolution of Influence and Spreading Power of Twitter Users Minami Uehara, Sho Tsugawa (Univ. of Tsukuba) CQ2019-154 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
For a successful viral marketing campaign on social media, it is important to spread information to many users. The size of the cascade of information spreading depends on who posts the information and who reposts the information. Therefore, finding influencers who can spread their posts widely and spreaders who can spread other users' posts widely is a key to realize effective viral marketing. Influencers and spreaders on social media may change over time. However, how the influence and spreading power of social media users change over time has not been fully explored. In this paper, we investigate the time evolution of the influence of influencers and spreading power of spreaders on Twitter. We extract influencers and spreaders and track their influence and spreading power over a one-year period. Our results show that the influence of influencers and spreading power of spreaders are generally stable, and 50--60% of influencers and spreaders have highly stable influence and spreading power. Moreover, we discuss the characteristics of the stable influencers and spreaders using their centrality measures. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
social network / social media / centrality / influence / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 119, no. 455, CQ2019-154, pp. 101-106, March 2020. |
Paper # |
CQ2019-154 |
Date of Issue |
2020-02-27 (CQ) |
ISSN |
Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
Download PDF |
CQ2019-154 |
Conference Information |
Committee |
IE IMQ MVE CQ |
Conference Date |
2020-03-05 - 2020-03-06 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Kyushu Institute of Technology |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
|
Paper Information |
Registration To |
CQ |
Conference Code |
2020-03-IE-IMQ-MVE-CQ |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Analysis of the Time Evolution of Influence and Spreading Power of Twitter Users |
Sub Title (in English) |
|
Keyword(1) |
social network |
Keyword(2) |
social media |
Keyword(3) |
centrality |
Keyword(4) |
influence |
Keyword(5) |
|
Keyword(6) |
|
Keyword(7) |
|
Keyword(8) |
|
1st Author's Name |
Minami Uehara |
1st Author's Affiliation |
University of Tsukuba (Univ. of Tsukuba) |
2nd Author's Name |
Sho Tsugawa |
2nd Author's Affiliation |
University of Tsukuba (Univ. of Tsukuba) |
3rd Author's Name |
|
3rd Author's Affiliation |
() |
4th Author's Name |
|
4th Author's Affiliation |
() |
5th Author's Name |
|
5th Author's Affiliation |
() |
6th Author's Name |
|
6th Author's Affiliation |
() |
7th Author's Name |
|
7th Author's Affiliation |
() |
8th Author's Name |
|
8th Author's Affiliation |
() |
9th Author's Name |
|
9th Author's Affiliation |
() |
10th Author's Name |
|
10th Author's Affiliation |
() |
11th Author's Name |
|
11th Author's Affiliation |
() |
12th Author's Name |
|
12th Author's Affiliation |
() |
13th Author's Name |
|
13th Author's Affiliation |
() |
14th Author's Name |
|
14th Author's Affiliation |
() |
15th Author's Name |
|
15th Author's Affiliation |
() |
16th Author's Name |
|
16th Author's Affiliation |
() |
17th Author's Name |
|
17th Author's Affiliation |
() |
18th Author's Name |
|
18th Author's Affiliation |
() |
19th Author's Name |
|
19th Author's Affiliation |
() |
20th Author's Name |
|
20th Author's Affiliation |
() |
Speaker |
Author-1 |
Date Time |
2020-03-06 14:20:00 |
Presentation Time |
20 minutes |
Registration for |
CQ |
Paper # |
CQ2019-154 |
Volume (vol) |
vol.119 |
Number (no) |
no.455 |
Page |
pp.101-106 |
#Pages |
6 |
Date of Issue |
2020-02-27 (CQ) |
|