Paper Abstract and Keywords |
Presentation |
2019-09-28 09:30
Sentiment analysis of participants in the sweepstakes campaign by text-mining of twitter Yuki Yamashita, Kosuke Yoshino, Rin Komatsu, Masanao Ochi, Gaia Suzuki, Yukie Nakamoto (UTokyo), Takeshi Sakaki (hottolink), Kimitaka Asatani, Ichiro Sakata (UTokyo) NLC2019-17 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
In this few years, prize contests as advertising on SNS came to be seen. Yusaku Maezawa, the president of ZOZO,inc., held a large-scale prize contests on his private twitter account in January 2019. We analyzed the relationship between participants’ characteristics, status and attitudes toward the prize contest. We took the number of follows and followers of the twitter accounts as the status of the participants. We also conducted morphological analysis to extract words from tweets and evaluated the behavior of twitter users who mentioned the prize contest based on our originally designed semantic orientation tool and honorific titles of the sponsor. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
twitter / text-mining / sentiment analysis / sweepstakes / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 119, no. 212, NLC2019-17, pp. 47-51, Sept. 2019. |
Paper # |
NLC2019-17 |
Date of Issue |
2019-09-20 (NLC) |
ISSN |
Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
Download PDF |
NLC2019-17 |
|