Paper Abstract and Keywords |
Presentation |
2018-09-28 14:40
Personalized Advertisement Based on Customer Big Five Akihiro Kobayashi, Yuichi Ishikawa, Minamikawa Atsunori (KDDI Research) LOIS2018-22 IE2018-42 EMM2018-61 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
There are many researches estimating customer's personality trier (Big Five) from their life log data in recent years. On the other hand, there are some applications to personalize advertisement; i.e. targeting customers and selecting creative based on customers’ Big Five. For over 3,000 subjects, we conducted web questionnaire investigation, where we collected their Big Five scores and evaluation results of banner advertisement with different cognitive biases, in order to discover know-how for designing personalized creative. From the collected data, we found that Big Five targeting is effective (Lift 2.24), but selecting creative is practically effective (Lift 1.09). |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Personality / Big Five / Advertising effect / Cognitive biases / / / / |
Reference Info. |
IEICE Tech. Rep., vol. 118, no. 222, LOIS2018-22, pp. 83-88, Sept. 2018. |
Paper # |
LOIS2018-22 |
Date of Issue |
2018-09-20 (LOIS, IE, EMM) |
ISSN |
Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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LOIS2018-22 IE2018-42 EMM2018-61 |
Conference Information |
Committee |
IEE-CMN EMM LOIS IE ITE-ME |
Conference Date |
2018-09-27 - 2018-09-28 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Beppu Int'l Convention Ctr. aka B-CON Plaza |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Multimedia Communication/System, Lifelog Applications, IP Broadcasting/Video Transmission, Media Security, Media Processing (AI, Deep Learning), etc. |
Paper Information |
Registration To |
LOIS |
Conference Code |
2018-09-CMN-EMM-LOIS-IE-ME |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Personalized Advertisement Based on Customer Big Five |
Sub Title (in English) |
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Personality |
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Big Five |
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Advertising effect |
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Cognitive biases |
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1st Author's Name |
Akihiro Kobayashi |
1st Author's Affiliation |
KDDI Research (KDDI Research) |
2nd Author's Name |
Yuichi Ishikawa |
2nd Author's Affiliation |
KDDI Research (KDDI Research) |
3rd Author's Name |
Minamikawa Atsunori |
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KDDI Research (KDDI Research) |
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Speaker |
Author-1 |
Date Time |
2018-09-28 14:40:00 |
Presentation Time |
25 minutes |
Registration for |
LOIS |
Paper # |
LOIS2018-22, IE2018-42, EMM2018-61 |
Volume (vol) |
vol.118 |
Number (no) |
no.222(LOIS), no.223(IE), no.224(EMM) |
Page |
pp.83-88 |
#Pages |
6 |
Date of Issue |
2018-09-20 (LOIS, IE, EMM) |
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