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| Presentation | 2018-09-06 14:50 Measuring Similarity between Brands using Social Media Content Yiwei Zhang (The Univ. of Tokyo), Yoshiaki Sakai (Geomarketing), Toshihiko Yamasaki (The Univ. of Tokyo)  MVE2018-16 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | Understanding users' behavior can greatly affect the strategies for marketing and targeted advertising. In this paper, we investigate information on social media that can help us to understand customers' preferences. We present a new scale for measuring the similarity between brands by analyzing similarity of posts from their followers. Then we evaluate our results by comparing with the real-world customers' purchasing history. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | social media / tag / image / brand / similarity / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 118, no. 211, MVE2018-16, pp. 19-24, Sept. 2018. | |
| Paper # | MVE2018-16 | |
| Date of Issue | 2018-08-30 (MVE) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | MVE2018-16 |
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| Conference Information | |
| Committee | MVE |
| Conference Date | 2018-09-06 - 2018-09-07 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Paper Information | |
| Registration To | MVE |
| Conference Code | 2018-09-MVE |
| Language | English (Japanese title is available) |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Measuring Similarity between Brands using Social Media Content |
| Sub Title (in English) | |
| Keyword(1) | social media |
| Keyword(2) | tag |
| Keyword(3) | image |
| Keyword(4) | brand |
| Keyword(5) | similarity |
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| Keyword(8) | |
| 1st Author's Name | Yiwei Zhang |
| 1st Author's Affiliation | The University of Tokyo (The Univ. of Tokyo) |
| 2nd Author's Name | Yoshiaki Sakai |
| 2nd Author's Affiliation | Geomarketing co.,ltd. (Geomarketing) |
| 3rd Author's Name | Toshihiko Yamasaki |
| 3rd Author's Affiliation | The University of Tokyo (The Univ. of Tokyo) |
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| Speaker | Author-1 |
| Date Time | 2018-09-06 14:50:00 |
| Presentation Time | 25 minutes |
| Registration for | MVE |
| Paper # | MVE2018-16 |
| Volume (vol) | vol.118 |
| Number (no) | no.211 |
| Page | pp.19-24 |
| #Pages | 6 |
| Date of Issue | 2018-08-30 (MVE) |
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