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| Paper Abstract and Keywords | ||
| Presentation | 2018-06-22 10:30 [Short Paper] Marketing Analysis of New Character Products by Text Mining -- Case on Disneyland -- Reona Okano, Yukari Shirota (Gakushuin Univ)  DE2018-2 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | people become so sensitive when they offer their new character product to the market. At the start period, it will be more important for them to conduct text mining on SNS as a marketing analysis. As a case study, the paper describes the stuffed animal named DUFFY, the Disney Bear which is a new character in Tokyo Disney Sea. The popularity of DUFFY had finally increased four years later than the start day of selling the stuffed products. We conduct a SNS analysis on DUFFY and as a result we think that some improvement on the stuffed animal face and its fluffy feeling was effective on the sales increase. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | Marketing / Character Products / Text Mining / Topic Extraction / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 118, no. 107, DE2018-2, pp. 5-7, June 2018. | |
| Paper # | DE2018-2 | |
| Date of Issue | 2018-06-15 (DE) | |
| ISSN | Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | DE2018-2 |
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| Conference Information | |
| Committee | DE |
| Conference Date | 2018-06-22 - 2018-06-23 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | LIFULL Co., Ltd. |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Paper Information | |
| Registration To | DE |
| Conference Code | 2018-06-DE |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Marketing Analysis of New Character Products by Text Mining |
| Sub Title (in English) | Case on Disneyland |
| Keyword(1) | Marketing |
| Keyword(2) | Character Products |
| Keyword(3) | Text Mining |
| Keyword(4) | Topic Extraction |
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| 1st Author's Name | Reona Okano |
| 1st Author's Affiliation | Gakushuin University (Gakushuin Univ) |
| 2nd Author's Name | Yukari Shirota |
| 2nd Author's Affiliation | Gakushuin University (Gakushuin Univ) |
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| Speaker | Author-1 |
| Date Time | 2018-06-22 10:30:00 |
| Presentation Time | 20 minutes |
| Registration for | DE |
| Paper # | DE2018-2 |
| Volume (vol) | vol.118 |
| Number (no) | no.107 |
| Page | pp.5-7 |
| #Pages | 3 |
| Date of Issue | 2018-06-15 (DE) |
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