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| Presentation | 2018-06-15 10:45 Analysis of Stealth Marketing based on Imitative Dynamics with Reference to Another Customer's Evaluation on Current Action Daiki Kuromi, Takafumi Kanazawa (Osaka Univ.)  CAS2018-23 VLD2018-26 SIP2018-43 MSS2018-23 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | In recent years, the online shopping has become common. Since there is no common standard in the evaluation on the review site, it may not be appropriate for each customer to directly compare his own evaluation value with others. In such a case, we often refer to others' reviews in order to relatively evaluate the products that we currently use. In this paper, we propose a novel pairwise proportional imitative protocol that the customer considers not only his own payoff but also a review on his current product. We also derive the mean dynamics from the proposed imitative protocol, and compare it with the case without considering the evaluation of others. In addition, we analyze the influence of stealth marketing on the proposed model. |
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| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | population game / imitative dynamics / stealth marketing / / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 118, no. 85, MSS2018-23, pp. 119-124, June 2018. | |
| Paper # | MSS2018-23 | |
| Date of Issue | 2018-06-07 (CAS, VLD, SIP, MSS) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | CAS2018-23 VLD2018-26 SIP2018-43 MSS2018-23 |
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| Conference Information | |
| Committee | CAS SIP MSS VLD |
| Conference Date | 2018-06-14 - 2018-06-15 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Hokkaido Univ. (Frontier Research in Applied Sciences Build.) |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | System and Signal Processing, etc |
| Paper Information | |
| Registration To | MSS |
| Conference Code | 2018-06-CAS-SIP-MSS-VLD |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Analysis of Stealth Marketing based on Imitative Dynamics with Reference to Another Customer's Evaluation on Current Action |
| Sub Title (in English) | |
| Keyword(1) | population game |
| Keyword(2) | imitative dynamics |
| Keyword(3) | stealth marketing |
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| 1st Author's Name | Daiki Kuromi |
| 1st Author's Affiliation | Osaka University (Osaka Univ.) |
| 2nd Author's Name | Takafumi Kanazawa |
| 2nd Author's Affiliation | Osaka University (Osaka Univ.) |
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| Speaker | Author-1 |
| Date Time | 2018-06-15 10:45:00 |
| Presentation Time | 20 minutes |
| Registration for | MSS |
| Paper # | CAS2018-23, VLD2018-26, SIP2018-43, MSS2018-23 |
| Volume (vol) | vol.118 |
| Number (no) | no.82(CAS), no.83(VLD), no.84(SIP), no.85(MSS) |
| Page | pp.119-124 |
| #Pages | 6 |
| Date of Issue | 2018-06-07 (CAS, VLD, SIP, MSS) |
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