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Paper Abstract and Keywords
Presentation 2018-05-21 14:00
Qualitative Study on Information Behavior in Myanmar 1 -- Research Design of Living Survey in Different Culture --
Sumaru Niida, Naoya Tojo, Tomoko Oto (KDDI Research, Inc.) HCS2018-7 HIP2018-7
Abstract (in Japanese) (See Japanese page) 
(in English) In the development of services and products, a qualitative survey is conducted to understand the consumers’ behavior and to obtain insight as a seed of service design. In this paper, authors reported ethnographic survey conducted to understand the people’s lives in Myanmar from the viewpoint of information behavior. This report shows how people accept mobile phones in Myanmar where economy is rapidly growing, and describes insights that can be used for future service development. Furthermore, authors analyze the method used in this survey from the viewpoint of industrial application of ethnography, and discuss an appropriate choice of research method from the purpose and the question of the survey.
Keyword (in Japanese) (See Japanese page) 
(in English) Qualitative Research / Ethnography / Information Behavior / Myanmar / / / /  
Reference Info. IEICE Tech. Rep., vol. 118, no. 49, HCS2018-7, pp. 43-48, May 2018.
Paper # HCS2018-7 
Date of Issue 2018-05-14 (HCS, HIP) 
ISSN Print edition: ISSN 0913-5685  Online edition: ISSN 2432-6380
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF HCS2018-7 HIP2018-7

Conference Information
Committee HCS HIP HI-SIGCE  
Conference Date 2018-05-21 - 2018-05-22 
Place (in Japanese) (See Japanese page) 
Place (in English) Okinawa Industry Support Center 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Communication Enhancing and Human Communications 
Paper Information
Registration To HCS 
Conference Code 2018-05-HCS-HIP-SIGCE 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Qualitative Study on Information Behavior in Myanmar 1 
Sub Title (in English) Research Design of Living Survey in Different Culture 
Keyword(1) Qualitative Research  
Keyword(2) Ethnography  
Keyword(3) Information Behavior  
Keyword(4) Myanmar  
1st Author's Name Sumaru Niida  
1st Author's Affiliation KDDI Research, Inc. (KDDI Research, Inc.)
2nd Author's Name Naoya Tojo  
2nd Author's Affiliation KDDI Research, Inc. (KDDI Research, Inc.)
3rd Author's Name Tomoko Oto  
3rd Author's Affiliation KDDI Research, Inc. (KDDI Research, Inc.)
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Date Time 2018-05-21 14:00:00 
Presentation Time 25 
Registration for HCS 
Paper # IEICE-HCS2018-7,IEICE-HIP2018-7 
Volume (vol) IEICE-118 
Number (no) no.49(HCS), no.50(HIP) 
Page pp.43-48 
#Pages IEICE-6 
Date of Issue IEICE-HCS-2018-05-14,IEICE-HIP-2018-05-14 

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