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Paper Abstract and Keywords
Presentation 2018-03-08 10:10
An Empirical Analysis of Online Advertising Fraud by analyzing User Activities Observed in the Ad Network
Fumihiro Kanei, Daiki Chiba, Yuta Takata, Mitsuaki Akiyama, Takeshi Yagi, Kunio Hato (NTT) ICSS2017-67
Abstract (in Japanese) (See Japanese page) 
(in English) With the growth of online advertising market, it has become the target of abuse, such as ad fraud by adware and bots. Towards the development of countermeasures against such threats, researchers have analyzed the network traffic originated from online advertisements and the client applications which display advertisements to users. However, it is difficult to analyze "in-the-wild" ad fraud from the standpoint of clients viewing online advertisements. In this work, we conducted an empirical analysis of online advertising fraud by analyzing impressions and click activities observed in an ad network. We investigated how fraudulent activities differ from legitimate ones by analyzing user activities from viewpoints of client IP addresses, URLs and domain names of publisher websites, and coordinates of ad clicks. As a result, we observed that IP addresses managed by cloud and VPS service providers tend to be abused, and some malicious clients repeatedly click specific coordinates.
Keyword (in Japanese) (See Japanese page) 
(in English) Online Advertising / Advertising Fraud / Adware / / / / /  
Reference Info. IEICE Tech. Rep., vol. 117, no. 481, ICSS2017-67, pp. 97-102, March 2018.
Paper # ICSS2017-67 
Date of Issue 2018-02-28 (ICSS) 
ISSN Print edition: ISSN 0913-5685  Online edition: ISSN 2432-6380
Copyright
and
reproduction
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee ICSS IPSJ-SPT  
Conference Date 2018-03-07 - 2018-03-08 
Place (in Japanese) (See Japanese page) 
Place (in English) Okinawa Hokubu Koyou Nouryoku Kaihatsu Sougou Center 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Security, Trust, etc. 
Paper Information
Registration To ICSS 
Conference Code 2018-03-ICSS-SPT 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) An Empirical Analysis of Online Advertising Fraud by analyzing User Activities Observed in the Ad Network 
Sub Title (in English)  
Keyword(1) Online Advertising  
Keyword(2) Advertising Fraud  
Keyword(3) Adware  
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1st Author's Name Fumihiro Kanei  
1st Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
2nd Author's Name Daiki Chiba  
2nd Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
3rd Author's Name Yuta Takata  
3rd Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
4th Author's Name Mitsuaki Akiyama  
4th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
5th Author's Name Takeshi Yagi  
5th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
6th Author's Name Kunio Hato  
6th Author's Affiliation Nippon Telegraph and Telephone Corporation (NTT)
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Speaker
Date Time 2018-03-08 10:10:00 
Presentation Time 25 
Registration for ICSS 
Paper # IEICE-ICSS2017-67 
Volume (vol) IEICE-117 
Number (no) no.481 
Page pp.97-102 
#Pages IEICE-6 
Date of Issue IEICE-ICSS-2018-02-28 


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