| （英） |
Digital space is possible to collect and store user’s behavior history easily, so that technology for estimating visitor’s preferences from selecting actions of goods and shops on online are developed. Meanwhile, real shops and facilities are difficult to collect and store visitor’s behavior because of costly, so the range of application for techniques of visitor’s preference extraction is limited. However, these visitors’ preferences are so much useful for improving indoor space design and marketing, additionally, they can be used for location-based recommendation services widely. In this paper, we focus on the features of flyers, which introduce shops and events, and flyer booths. We propose the method for quantitative observation of visitor’s preferences by thinking visitor’s flyer taking action as the expressions of visitor’s preference. In addition, we verify the feasibility of sensing of taking action of flyers using beacon devices. |