Paper Abstract and Keywords |
Presentation |
2017-12-08 14:40
A Study of Living Environment and Regional Brands in the Seto Inland Sea Islands Brands
-- Based on the survey before and after opening Shimanami Kaido -- Masahiro Morita (Matsuyama Univ.) SITE2017-57 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
The author is conducting research on fostering the local living environment and regional brands with the aim of thinking about the methodology of promoting wide area brand strategy by the Japanese version of DMOs. In this research, as the first step, it will examine how the large environment change by the opening of the Shimanami Kaido in the area of Seto Inland Sea and islands affected to the living environment and inhabitant consciousness of the local people, based on the research which was conducted before the bridge construction and after 6 to 7 years of the construction. At the same time, we will consider the living environment index and describe future issues. Furthermore, because the year 2019 is the 20th anniversary of Shimanami Kaido, we are planning to investigate the target area newly. Therefore, we will organize the tasks for the research. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Regional Brands / Living Environment / Indicators / Shimanami Kaido / Seto Inland Sea / DMO / Civic Pride / |
Reference Info. |
IEICE Tech. Rep., vol. 117, no. 340, SITE2017-57, pp. 15-18, Dec. 2017. |
Paper # |
SITE2017-57 |
Date of Issue |
2017-12-01 (SITE) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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SITE2017-57 |
Conference Information |
Committee |
SITE IPSJ-CE IPSJ-CLE |
Conference Date |
2017-12-08 - 2017-12-10 |
Place (in Japanese) |
(See Japanese page) |
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Paper Information |
Registration To |
SITE |
Conference Code |
2017-12-SITE-CE-CLE |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
A Study of Living Environment and Regional Brands in the Seto Inland Sea Islands Brands |
Sub Title (in English) |
Based on the survey before and after opening Shimanami Kaido |
Keyword(1) |
Regional Brands |
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Living Environment |
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Indicators |
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Shimanami Kaido |
Keyword(5) |
Seto Inland Sea |
Keyword(6) |
DMO |
Keyword(7) |
Civic Pride |
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1st Author's Name |
Masahiro Morita |
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Matsuyama University (Matsuyama Univ.) |
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Speaker |
Author-1 |
Date Time |
2017-12-08 14:40:00 |
Presentation Time |
30 minutes |
Registration for |
SITE |
Paper # |
SITE2017-57 |
Volume (vol) |
vol.117 |
Number (no) |
no.340 |
Page |
pp.15-18 |
#Pages |
4 |
Date of Issue |
2017-12-01 (SITE) |
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