Paper Abstract and Keywords |
Presentation |
2017-08-25 15:45
The Cyberspace Revolution
-- Marketing and Business Model -- Shoei Komatsu (APSOM) SWIM2017-15 SC2017-20 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Marketing is about to take approach at first product-centric, through customer-centric, and coming for human-centered, and now also combining online and offline interactions between companies and customers. However, it is argued as if it were an independent entity from the business model. Even though marketing is no longer product-centric, product marketing has not disappeared. Therefore, considering new trends that are rising in the industrial society or consumer society, we will examine how new marketing is affecting the business model. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Marketing / Business Model / Digital Economy / Industrial Society / Comsumer Society / / / |
Reference Info. |
IEICE Tech. Rep., vol. 117, no. 183, SWIM2017-15, pp. 39-44, Aug. 2017. |
Paper # |
SWIM2017-15 |
Date of Issue |
2017-08-18 (SWIM, SC) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
Download PDF |
SWIM2017-15 SC2017-20 |
Conference Information |
Committee |
SWIM SC |
Conference Date |
2017-08-25 - 2017-08-25 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
|
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
|
Paper Information |
Registration To |
SWIM |
Conference Code |
2017-08-SWIM-SC |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
The Cyberspace Revolution |
Sub Title (in English) |
Marketing and Business Model |
Keyword(1) |
Marketing |
Keyword(2) |
Business Model |
Keyword(3) |
Digital Economy |
Keyword(4) |
Industrial Society |
Keyword(5) |
Comsumer Society |
Keyword(6) |
|
Keyword(7) |
|
Keyword(8) |
|
1st Author's Name |
Shoei Komatsu |
1st Author's Affiliation |
Advanced Planning and Scheduling Organization for Manufacturing (APSOM) |
2nd Author's Name |
|
2nd Author's Affiliation |
() |
3rd Author's Name |
|
3rd Author's Affiliation |
() |
4th Author's Name |
|
4th Author's Affiliation |
() |
5th Author's Name |
|
5th Author's Affiliation |
() |
6th Author's Name |
|
6th Author's Affiliation |
() |
7th Author's Name |
|
7th Author's Affiliation |
() |
8th Author's Name |
|
8th Author's Affiliation |
() |
9th Author's Name |
|
9th Author's Affiliation |
() |
10th Author's Name |
|
10th Author's Affiliation |
() |
11th Author's Name |
|
11th Author's Affiliation |
() |
12th Author's Name |
|
12th Author's Affiliation |
() |
13th Author's Name |
|
13th Author's Affiliation |
() |
14th Author's Name |
|
14th Author's Affiliation |
() |
15th Author's Name |
|
15th Author's Affiliation |
() |
16th Author's Name |
|
16th Author's Affiliation |
() |
17th Author's Name |
|
17th Author's Affiliation |
() |
18th Author's Name |
|
18th Author's Affiliation |
() |
19th Author's Name |
|
19th Author's Affiliation |
() |
20th Author's Name |
|
20th Author's Affiliation |
() |
Speaker |
Author-1 |
Date Time |
2017-08-25 15:45:00 |
Presentation Time |
25 minutes |
Registration for |
SWIM |
Paper # |
SWIM2017-15, SC2017-20 |
Volume (vol) |
vol.117 |
Number (no) |
no.183(SWIM), no.184(SC) |
Page |
pp.39-44 |
#Pages |
6 |
Date of Issue |
2017-08-18 (SWIM, SC) |
|