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| Presentation | 2016-01-29 13:30 Effects of anti-harmonization between word's semantic and typography -- An investigation using the visual world paradigm -- Kozue Miyashiro, Shin-ichiro Kosugi, Etsuko T. Harada (Univ. of Tsukuba)  TL2015-58 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | A cognitive psychological experiment with eye movement analysis was executed for investigating effects of harmonized/anti-harmonized typographies with words’ semantics on visual word processing. At a trial in the experiment, a word was presented auditory and then two words were presented visually on right and left on the display, while participants were required to identify the word which they heard (i.e. target) as fast as possible. The words were presented with either of two Japanese typographies which are popular but characteristic; Pop- and Koin-fonts. Because those typographies have strong connotative meanings of cheerful (Pop-font) or eerie (Koin-font), words were experimentally manipulated to be as harmonized, anti-harmonized, or neutral, based on words’ semantic to typographical connotations. Participants’ eye movements were analyzed and showed that participants gazed the distractor longer than the target only when the distractor was anti-harmonized and the target was neutral. The results were interpreted that the anti-harmonized typography impaired perceptual fluency then prolonged participants’ decision that the word is NOT the target. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | Anti-harmonization effects / visual language / typography / he processing of Kansei information / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 115, no. 441, TL2015-58, pp. 19-24, Jan. 2016. | |
| Paper # | TL2015-58 | |
| Date of Issue | 2016-01-22 (TL) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | TL2015-58 |
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| Conference Information | |
| Committee | TL |
| Conference Date | 2016-01-29 - 2016-01-30 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Meiji University (Academy Common) |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Art Thinking / Design Thinking, Thought and Language, etc. |
| Paper Information | |
| Registration To | TL |
| Conference Code | 2016-01-TL |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Effects of anti-harmonization between word's semantic and typography |
| Sub Title (in English) | An investigation using the visual world paradigm |
| Keyword(1) | Anti-harmonization effects |
| Keyword(2) | visual language |
| Keyword(3) | typography |
| Keyword(4) | he processing of Kansei information |
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| 1st Author's Name | Kozue Miyashiro |
| 1st Author's Affiliation | University of Tsukuba (Univ. of Tsukuba) |
| 2nd Author's Name | Shin-ichiro Kosugi |
| 2nd Author's Affiliation | University of Tsukuba (Univ. of Tsukuba) |
| 3rd Author's Name | Etsuko T. Harada |
| 3rd Author's Affiliation | University of Tsukuba (Univ. of Tsukuba) |
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| Speaker | Author-1 |
| Date Time | 2016-01-29 13:30:00 |
| Presentation Time | 30 minutes |
| Registration for | TL |
| Paper # | TL2015-58 |
| Volume (vol) | vol.115 |
| Number (no) | no.441 |
| Page | pp.19-24 |
| #Pages | 6 |
| Date of Issue | 2016-01-22 (TL) |
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