Paper Abstract and Keywords |
Presentation |
2016-01-21 15:50
A Content Selection Mechanism Based on User Preferences Derived from Search Keywords on a Mobile Terminal Sho Nishimoto, Kuya Taira, Kenshiro Yada, Junichi Funasaka (Hiroshima City Univ.), Hiroyuki Inoue (Hiroshima City Univ./NICT) IN2015-99 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Recently, the user context is used for content delivery. In this research, the mobile terminal owned by users is assumed to be treated as personalized information display terminal, to which content servers send advertisement contents. Web search information of the mobile terminal is an active behavior history of the user. Selecting the content according to web search information, a target advertisement can be achieved. We have proposed and developed a mechanism for selecting the content that is based on the user context which can be obtained from the mobile terminal. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
context awareness / content selection / search keyword / mobile terminal / digital signage / / / |
Reference Info. |
IEICE Tech. Rep., vol. 115, no. 405, IN2015-99, pp. 23-28, Jan. 2016. |
Paper # |
IN2015-99 |
Date of Issue |
2016-01-14 (IN) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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IN2015-99 |
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