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Paper Abstract and Keywords
Presentation 2013-12-19 14:30
Interest Sensing for Adaptive OOH Advertising Applying Recency Planning
Yuichiro Kida, Junya Okuno, Shunsuke Aoki, Hiroki Kobayashi (Univ. of Tokyo), Masayuki Iwai (Tokyo Denki Univ.), Kaoru Sezaki (Univ. of Tokyo)
Abstract (in Japanese) (See Japanese page) 
(in English) Recently, the fields of outdoor information delivery systems are getting people’s attention as the development of sensing technology. However, OOH (=Out Of Home-media) advertising like public displays have some difficulties in attracting pedestrian’s interests and researches about it are on the way to go. On the other hand, more and more people start to use smartphones, which increase the possibility of sensing people’s activities by using them as sensors. In this paper, we introduce a method of sensing people’s interest for adaptive OOH advertising applying the idea of recency planning.
Keyword (in Japanese) (See Japanese page) 
(in English) Out Of Home-media Advertising / Content Detection / Smartphone / Accelerometer / Audio Analysis / / /  
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Conference Information
Committee HCGSYMPO  
Conference Date 2013-12-18 - 2013-12-20 
Place (in Japanese) (See Japanese page) 
Place (in English) Matsuyama Multi-Purpose Community Cente 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Human communication, etc. 
Paper Information
Registration To HCGSYMPO 
Conference Code 2013-12-HCGSYMPO 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Interest Sensing for Adaptive OOH Advertising Applying Recency Planning 
Sub Title (in English)  
Keyword(1) Out Of Home-media Advertising  
Keyword(2) Content Detection  
Keyword(3) Smartphone  
Keyword(4) Accelerometer  
Keyword(5) Audio Analysis  
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1st Author's Name Yuichiro Kida  
1st Author's Affiliation The University of Tokyo (Univ. of Tokyo)
2nd Author's Name Junya Okuno  
2nd Author's Affiliation The University of Tokyo (Univ. of Tokyo)
3rd Author's Name Shunsuke Aoki  
3rd Author's Affiliation The University of Tokyo (Univ. of Tokyo)
4th Author's Name Hiroki Kobayashi  
4th Author's Affiliation The University of Tokyo (Univ. of Tokyo)
5th Author's Name Masayuki Iwai  
5th Author's Affiliation Tokyo Denki University (Tokyo Denki Univ.)
6th Author's Name Kaoru Sezaki  
6th Author's Affiliation The University of Tokyo (Univ. of Tokyo)
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Speaker Author-1 
Date Time 2013-12-19 14:30:00 
Presentation Time 20 minutes 
Registration for HCGSYMPO 
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