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| Presentation | 2013-05-30 10:50 The relationships between product impressions and user evaluation by comparing colors of movie posters with colors extracted from reviews Yuta Yagi, Tomoko Kajiyama, Noritomo Ouchi (Aoyama Gakuin Univ.), Isao Echizen (NII)  HCS2013-3 HIP2013-3 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | We have proposed a color extraction method from text with a database expressing the relationships between adjectives and 130 colors to create an abstract image that reflects people impressions. We applied this method to movie reviews, and performed an experiment with 30 participants to verify the relationships between product impressions and user evaluation. We prepared feature colors of movie posters and extracted colors from our method, and participants selected relevant colors after watching movies. We confirmed that the movies which many participants selected feature colors of movie posters were low user evaluation and the movie which many participants selected extracted colors from our method were high user evaluation. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | Movie poster / Review / Adjective / Color / User evaluation / Expectation / Satisfaction / | |
| Reference Info. | IEICE Tech. Rep., vol. 113, no. 72, HCS2013-3, pp. 13-18, May 2013. | |
| Paper # | HCS2013-3 | |
| Date of Issue | 2013-05-23 (HCS, HIP) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | HCS2013-3 HIP2013-3 |
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| Conference Information | |
| Committee | HIP HCS HI-SIGCOASTER |
| Conference Date | 2013-05-30 - 2013-05-31 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawa Industry Support Center |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Communication Enhancing and Human Communications |
| Paper Information | |
| Registration To | HCS |
| Conference Code | 2013-05-HIP-HCS-SIGCE |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | The relationships between product impressions and user evaluation by comparing colors of movie posters with colors extracted from reviews |
| Sub Title (in English) | |
| Keyword(1) | Movie poster |
| Keyword(2) | Review |
| Keyword(3) | Adjective |
| Keyword(4) | Color |
| Keyword(5) | User evaluation |
| Keyword(6) | Expectation |
| Keyword(7) | Satisfaction |
| Keyword(8) | |
| 1st Author's Name | Yuta Yagi |
| 1st Author's Affiliation | Aoyama Gakuin University (Aoyama Gakuin Univ.) |
| 2nd Author's Name | Tomoko Kajiyama |
| 2nd Author's Affiliation | Aoyama Gakuin University (Aoyama Gakuin Univ.) |
| 3rd Author's Name | Noritomo Ouchi |
| 3rd Author's Affiliation | Aoyama Gakuin University (Aoyama Gakuin Univ.) |
| 4th Author's Name | Isao Echizen |
| 4th Author's Affiliation | National Institute of Informatics (NII) |
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| Speaker | Author-2 |
| Date Time | 2013-05-30 10:50:00 |
| Presentation Time | 25 minutes |
| Registration for | HCS |
| Paper # | HCS2013-3, HIP2013-3 |
| Volume (vol) | vol.113 |
| Number (no) | no.72(HCS), no.73(HIP) |
| Page | pp.13-18 |
| #Pages | 6 |
| Date of Issue | 2013-05-23 (HCS, HIP) |
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