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| Presentation | 2013-05-24 14:00 The Effects on Expectation, Satisfaction and Comprehensive Evaluation by Changing Colors of Movie Posters Based on Reviews Yuta Yagi, Tomoko Kajiyama, Noritomo Ouchi (Aoyama Gakuin Univ.)  EMM2013-8 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | We have proposed a color extraction method from text with a database expressing the relationships between adjectives and 130 colors to create an abstract image that reflects people impressions. We applied this method to movie reviews, replaced colors of movie posters with extracted colors from the method, and performed an experiment to verify the effects on people’s expectation, satisfaction and comprehensive evaluation with 50 participants. We selected five movies as experimental targets; two movies had lower comprehensive evaluation and three movies had higher one in a movie community site. By showing the poster created by our method to participants, the movie with lower comprehensive evaluation could get higher satisfaction keeping the same level of expectation, and the movie with higher comprehensive evaluation could get higher expectation keeping the same level of satisfaction. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | movie poster / review / adjective / color / expectation / satisfaction / comprehensive evaluation / | |
| Reference Info. | IEICE Tech. Rep., vol. 113, no. 66, EMM2013-8, pp. 43-48, May 2013. | |
| Paper # | EMM2013-8 | |
| Date of Issue | 2013-05-17 (EMM) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | EMM2013-8 |
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| Conference Information | |
| Committee | EMM |
| Conference Date | 2013-05-24 - 2013-05-25 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Kochijyo Hall |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Poster Session, etc. |
| Paper Information | |
| Registration To | EMM |
| Conference Code | 2013-05-EMM |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | The Effects on Expectation, Satisfaction and Comprehensive Evaluation by Changing Colors of Movie Posters Based on Reviews |
| Sub Title (in English) | |
| Keyword(1) | movie poster |
| Keyword(2) | review |
| Keyword(3) | adjective |
| Keyword(4) | color |
| Keyword(5) | expectation |
| Keyword(6) | satisfaction |
| Keyword(7) | comprehensive evaluation |
| Keyword(8) | |
| 1st Author's Name | Yuta Yagi |
| 1st Author's Affiliation | Aoyama Gakuin University (Aoyama Gakuin Univ.) |
| 2nd Author's Name | Tomoko Kajiyama |
| 2nd Author's Affiliation | Aoyama Gakuin University (Aoyama Gakuin Univ.) |
| 3rd Author's Name | Noritomo Ouchi |
| 3rd Author's Affiliation | Aoyama Gakuin University (Aoyama Gakuin Univ.) |
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| Speaker | Author-2 |
| Date Time | 2013-05-24 14:00:00 |
| Presentation Time | 180 minutes |
| Registration for | EMM |
| Paper # | EMM2013-8 |
| Volume (vol) | vol.113 |
| Number (no) | no.66 |
| Page | pp.43-48 |
| #Pages | 6 |
| Date of Issue | 2013-05-17 (EMM) |
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