(英) |
In the 21st century, the importance of the kansei value has become recognized. However, not many studies have focused on “kawaii” as a kansei value. Then, we continue to research “kawaii” as a kansei value for physical attributes of artificial products. We have already performed some experiments on kawaii shapes and kawaii colors. This article introduces our trial, in which we deal with combinations of attributes, that is colors and patterns, and apply them to an actual product, ribbon using questionnaire system on the web. By the analysis of the questionnaire results, we compared the tendencies of selection of kawaii ribbons between generations and genders. |