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Paper Abstract and Keywords
Presentation 2011-12-07 11:30
Neurophusiological investigation of shopping behavior (I)
Yasuhiro Kawahara (Open Univ.), Yoshitada Katagiri, Emiko Imai (NICT)
Abstract (in Japanese) (See Japanese page) 
(in English) Great interest has been focused on a program of shopping tours in nursing homes. This program provides opportunities for inhabitants to enjoy not only shopping outside accompanied with nurses or medical staffs but also evaluating their ‘trophies’ with other home-mates. Such program exhibits high popularity for the aged, however, we need physiological evidences how shopping increases their health, in order to promote a national measure of making such programs into wide use. This paper describes a neurphysiological approach to investigating how shopping behaviors affect both physiological and psychological functions of the aged. We present a hypothesis that the reward system requires activates monoamine nerve systems at around the brainstem throughout a series of shopping behaviors. We present a method of evaluating the dopaminergic activity from analysis of spontaneous EEG, which will be used for clarifying the effect of shopping behaviors.
Keyword (in Japanese) (See Japanese page) 
(in English) EEG / elderly person / shopping / expectation / dopamine / / /  
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Conference Information
Committee HCGSYMPO  
Conference Date 2011-12-07 - 2011-12-09 
Place (in Japanese) (See Japanese page) 
Place (in English) Sun Port Hall Takamatsu 
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Paper Information
Registration To HCGSYMPO 
Conference Code 2011-12-HCGSYMPO 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Neurophusiological investigation of shopping behavior (I) 
Sub Title (in English)  
Keyword(1) EEG  
Keyword(2) elderly person  
Keyword(3) shopping  
Keyword(4) expectation  
Keyword(5) dopamine  
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1st Author's Name Yasuhiro Kawahara  
1st Author's Affiliation Open University of Japan (Open Univ.)
2nd Author's Name Yoshitada Katagiri  
2nd Author's Affiliation National Institute of Information and Communications Technology (NICT)
3rd Author's Name Emiko Imai  
3rd Author's Affiliation National Institute of Information and Communications Technology (NICT)
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Speaker Author-1 
Date Time 2011-12-07 11:30:00 
Presentation Time 30 minutes 
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