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Paper Abstract and Keywords
Presentation 2011-05-24 11:00
Changes of affective properties of Japanese characters with their color-font combinations
Tatsuya Honda, Nobuyuki Hirose, Shuji Mori (Kyushu Univ.) HCS2011-18 HIP2011-18
Abstract (in Japanese) (See Japanese page) 
(in English) To find out affective properties of Japanese characters drawn with different color-font combinations, we examined affective ratings of Japanese Kana characters and numerals presented with a total of 12 combinations from four font types and three colors, using the semantic differential method. From factor analysis of the rating data, we extracted four factors, namely grace, cheerfulness, graveness, and regularity. Each factor reflected different effects of fonts and colors. For example, the grace factor was more dependent on color than fonts. Some of the present results were not consistent with the findings of past studies examining affective properties of Western fonts and of combinations of color and geometrical forms. Reasons for the discrepancy are discussed in the context of previous studies.
Keyword (in Japanese) (See Japanese page) 
(in English) Font / Japanese Character / Color / Affective Rating / Semantic Differential Method / / /  
Reference Info. IEICE Tech. Rep., vol. 111, no. 60, HIP2011-18, pp. 127-132, May 2011.
Paper # HIP2011-18 
Date of Issue 2011-05-16 (HCS, HIP) 
ISSN Print edition: ISSN 0913-5685  Online edition: ISSN 2432-6380
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (No. 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF HCS2011-18 HIP2011-18

Conference Information
Committee HIP HCS  
Conference Date 2011-05-23 - 2011-05-24 
Place (in Japanese) (See Japanese page) 
Place (in English) Okinawa Industry Support Center 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To HIP 
Conference Code 2011-05-HIP-HCS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Changes of affective properties of Japanese characters with their color-font combinations 
Sub Title (in English)  
Keyword(1) Font  
Keyword(2) Japanese Character  
Keyword(3) Color  
Keyword(4) Affective Rating  
Keyword(5) Semantic Differential Method  
1st Author's Name Tatsuya Honda  
1st Author's Affiliation Kyushu University (Kyushu Univ.)
2nd Author's Name Nobuyuki Hirose  
2nd Author's Affiliation Kyushu University (Kyushu Univ.)
3rd Author's Name Shuji Mori  
3rd Author's Affiliation Kyushu University (Kyushu Univ.)
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Date Time 2011-05-24 11:00:00 
Presentation Time 30 
Registration for HIP 
Paper # IEICE-HCS2011-18,IEICE-HIP2011-18 
Volume (vol) IEICE-111 
Number (no) no.59(HCS), no.60(HIP) 
Page pp.127-132 
#Pages IEICE-6 
Date of Issue IEICE-HCS-2011-05-16,IEICE-HIP-2011-05-16 

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