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| Presentation | 2010-05-20 14:20 [Encouragement Talk] A Reward Allocation Method Reducing Response Time in Hop-by-Hop Information Relay over Social Networks Ryo Hashimoto, Yoshinori Takata, Ryoichi Shinkuma (Kyoto Univ.), Rie Tanaka, Satoko Itaya, Shinichi Doi, Keiji Yamada (NEC), Tatsuro Takahashi (Kyoto Univ.)  MoMuC2010-7 |
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| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | A problem in the social-network-based intaraction distribution is that people are less motivated to forward information when psychological forwarding cost is large. The simplest solution for this is to compensate for the cost by giving people incentive reward when they forward information. However, it is unclear that, even if we successfully propagate information over the whole social network by the incentive reward, this propagation is meaningful for the sender (original information source). Therefore, in this paper, we propose a novel incentive rewarding method where incentive reward is assigned to a orwarder only when the receiver reacts to the forwarded information. In our method, forwarders are motivated to attach their own recommendation comment when they forward information. As a result, our method can promote receivers to react the information without increasing the total amount of incentive reward, compared with the method that gives incentive reward independently of the receiver's reaction. |
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| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | ward-of-mouth / information propagatin / incentive / social experiment / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 110, May 2010. | |
| Paper # | ||
| Date of Issue | 2010-05-13 (MoMuC) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | MoMuC2010-7 |
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| Conference Information | |
| Committee | MoNA IPSJ-MBL IPSJ-DPS |
| Conference Date | 2010-05-20 - 2010-05-21 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Okinawa Industory Support Center |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | Mobile Computing, Mobile Application, Ubiquitous Communication, Mobile Multimedia Commnunication, etc. |
| Paper Information | |
| Registration To | MoNA |
| Conference Code | 2010-05-MoMuC-MBL-DPS |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | A Reward Allocation Method Reducing Response Time in Hop-by-Hop Information Relay over Social Networks |
| Sub Title (in English) | |
| Keyword(1) | ward-of-mouth |
| Keyword(2) | information propagatin |
| Keyword(3) | incentive |
| Keyword(4) | social experiment |
| Keyword(5) | |
| Keyword(6) | |
| Keyword(7) | |
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| 1st Author's Name | Ryo Hashimoto |
| 1st Author's Affiliation | Kyoto University (Kyoto Univ.) |
| 2nd Author's Name | Yoshinori Takata |
| 2nd Author's Affiliation | Kyoto University (Kyoto Univ.) |
| 3rd Author's Name | Ryoichi Shinkuma |
| 3rd Author's Affiliation | Kyoto University (Kyoto Univ.) |
| 4th Author's Name | Rie Tanaka |
| 4th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 5th Author's Name | Satoko Itaya |
| 5th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 6th Author's Name | Shinichi Doi |
| 6th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 7th Author's Name | Keiji Yamada |
| 7th Author's Affiliation | NEC C&C Innovation Research Laboratories (NEC) |
| 8th Author's Name | Tatsuro Takahashi |
| 8th Author's Affiliation | Kyoto University (Kyoto Univ.) |
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| Speaker | Author-1 |
| Date Time | 2010-05-20 14:20:00 |
| Presentation Time | 25 minutes |
| Registration for | MoNA |
| Paper # | MoMuC2010-7 |
| Volume (vol) | vol.110 |
| Number (no) | no.40 |
| Page | pp.81-86 |
| #Pages | 6 |
| Date of Issue | 2010-05-13 (MoMuC) |
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