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Paper Abstract and Keywords
Presentation 2010-05-20 14:20
[Encouragement Talk] A Reward Allocation Method Reducing Response Time in Hop-by-Hop Information Relay over Social Networks
Ryo Hashimoto, Yoshinori Takata, Ryoichi Shinkuma (Kyoto Univ.), Rie Tanaka, Satoko Itaya, Shinichi Doi, Keiji Yamada (NEC), Tatsuro Takahashi (Kyoto Univ.) MoMuC2010-7
Abstract (in Japanese) (See Japanese page) 
(in English) A problem in the social-network-based intaraction distribution is that people are less motivated to forward information when psychological forwarding cost is large. The simplest solution for this is to compensate
for the cost by giving people incentive reward when they forward information. However, it is unclear that, even if we successfully propagate information over the whole social network by the incentive reward, this propagation is meaningful for the sender (original information source). Therefore, in this paper, we propose a novel incentive rewarding method where incentive reward is assigned to a orwarder only when the receiver reacts to the forwarded information. In our method, forwarders are motivated to attach their own recommendation comment when they forward information. As a result, our method can promote receivers to react the information without increasing the total amount of incentive reward, compared with the method that gives incentive reward independently of the receiver's reaction.
Keyword (in Japanese) (See Japanese page) 
(in English) ward-of-mouth / information propagatin / incentive / social experiment / / / /  
Reference Info. IEICE Tech. Rep., vol. 110, May 2010.
Paper #  
Date of Issue 2010-05-13 (MoMuC) 
ISSN Print edition: ISSN 0913-5685  Online edition: ISSN 2432-6380
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Conference Date 2010-05-20 - 2010-05-21 
Place (in Japanese) (See Japanese page) 
Place (in English) Okinawa Industory Support Center 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Mobile Computing, Mobile Application, Ubiquitous Communication, Mobile Multimedia Commnunication, etc. 
Paper Information
Registration To MoNA 
Conference Code 2010-05-MoMuC-MBL-DPS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A Reward Allocation Method Reducing Response Time in Hop-by-Hop Information Relay over Social Networks 
Sub Title (in English)  
Keyword(1) ward-of-mouth  
Keyword(2) information propagatin  
Keyword(3) incentive  
Keyword(4) social experiment  
1st Author's Name Ryo Hashimoto  
1st Author's Affiliation Kyoto University (Kyoto Univ.)
2nd Author's Name Yoshinori Takata  
2nd Author's Affiliation Kyoto University (Kyoto Univ.)
3rd Author's Name Ryoichi Shinkuma  
3rd Author's Affiliation Kyoto University (Kyoto Univ.)
4th Author's Name Rie Tanaka  
4th Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
5th Author's Name Satoko Itaya  
5th Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
6th Author's Name Shinichi Doi  
6th Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
7th Author's Name Keiji Yamada  
7th Author's Affiliation NEC C&C Innovation Research Laboratories (NEC)
8th Author's Name Tatsuro Takahashi  
8th Author's Affiliation Kyoto University (Kyoto Univ.)
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Date Time 2010-05-20 14:20:00 
Presentation Time 25 
Registration for MoNA 
Paper # IEICE-MoMuC2010-7 
Volume (vol) IEICE-110 
Number (no) no.40 
Page pp.81-86 
#Pages IEICE-6 
Date of Issue IEICE-MoMuC-2010-05-13 

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