| IEICE Technical Committee Submission System Conference Paper's Information |
Online Proceedings [Sign in] Tech. Rep. Archives |
| Go Top Page | Go Previous | [Japanese] / [English] |
| Paper Abstract and Keywords | ||
| Presentation | 2009-11-12 13:00 Analysis of customer's behavior in shopping mall using gaze measurement Koutaro Okamoto (Doshisha Univ./ATR), Akira Utsumi, Hirotake Yamazoe, Takahiro Miyashita (ATR), Kazuhiko Takahashi (Doshisha Univ.), Norihiro Hagita (ATR)  MVE2009-58 |
|
| Abstract | (in Japanese) | (See Japanese page) |
| (in English) | We measured subject’s gaze behavior in shopping mall using a wearable-type gaze tracker and examined how much information regarding subject’s interest and/or intention can be extracted from the measured gaze behavior. Consumer behavior should reflect his/her cognition, preference, interests, etc., and analysis of the behavior is useful for not only evaluating a product itself and also for finding better marketing or advertising scheme. Though conventional analysis’s mostly use POS system or sampling method, on-site behavior analysis of consumer before purchasing may lead to more effective evaluation/marketing methods. We also examined accuracy requirement for gaze tracking system to extract customer’s interest and/or intentions. | |
| Keyword | (in Japanese) | (See Japanese page) |
| (in English) | customer's behavior / gaze tracking / behavior analysis / interest estimation / / / / | |
| Reference Info. | IEICE Tech. Rep., vol. 109, no. 281, MVE2009-58, pp. 1-6, Nov. 2009. | |
| Paper # | MVE2009-58 | |
| Date of Issue | 2009-11-05 (MVE) | |
| ISSN | Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 | |
| Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) | |
| Download PDF | MVE2009-58 |
|
| Conference Information | |
| Committee | MVE |
| Conference Date | 2009-11-12 - 2009-11-13 |
| Place (in Japanese) | (See Japanese page) |
| Place (in English) | Osaka Institute of Technology |
| Topics (in Japanese) | (See Japanese page) |
| Topics (in English) | |
| Paper Information | |
| Registration To | MVE |
| Conference Code | 2009-11-MVE |
| Language | Japanese |
| Title (in Japanese) | (See Japanese page) |
| Sub Title (in Japanese) | (See Japanese page) |
| Title (in English) | Analysis of customer's behavior in shopping mall using gaze measurement |
| Sub Title (in English) | |
| Keyword(1) | customer's behavior |
| Keyword(2) | gaze tracking |
| Keyword(3) | behavior analysis |
| Keyword(4) | interest estimation |
| Keyword(5) | |
| Keyword(6) | |
| Keyword(7) | |
| Keyword(8) | |
| 1st Author's Name | Koutaro Okamoto |
| 1st Author's Affiliation | Doshisha University/ATR Intelligent Robotics and Communication Laboratories (Doshisha Univ./ATR) |
| 2nd Author's Name | Akira Utsumi |
| 2nd Author's Affiliation | ATR Intelligent Robotics and Communication Laboratories (ATR) |
| 3rd Author's Name | Hirotake Yamazoe |
| 3rd Author's Affiliation | ATR Intelligent Robotics and Communication Laboratories (ATR) |
| 4th Author's Name | Takahiro Miyashita |
| 4th Author's Affiliation | ATR Intelligent Robotics and Communication Laboratories (ATR) |
| 5th Author's Name | Kazuhiko Takahashi |
| 5th Author's Affiliation | Doshisha University (Doshisha Univ.) |
| 6th Author's Name | Norihiro Hagita |
| 6th Author's Affiliation | ATR Intelligent Robotics and Communication Laboratories (ATR) |
| 7th Author's Name | |
| 7th Author's Affiliation | () |
| 8th Author's Name | |
| 8th Author's Affiliation | () |
| 9th Author's Name | |
| 9th Author's Affiliation | () |
| 10th Author's Name | |
| 10th Author's Affiliation | () |
| 11th Author's Name | |
| 11th Author's Affiliation | () |
| 12th Author's Name | |
| 12th Author's Affiliation | () |
| 13th Author's Name | |
| 13th Author's Affiliation | () |
| 14th Author's Name | |
| 14th Author's Affiliation | () |
| 15th Author's Name | |
| 15th Author's Affiliation | () |
| 16th Author's Name | |
| 16th Author's Affiliation | () |
| 17th Author's Name | |
| 17th Author's Affiliation | () |
| 18th Author's Name | |
| 18th Author's Affiliation | () |
| Speaker | Author-1 |
| Date Time | 2009-11-12 13:00:00 |
| Presentation Time | 25 minutes |
| Registration for | MVE |
| Paper # | MVE2009-58 |
| Volume (vol) | vol.109 |
| Number (no) | no.281 |
| Page | pp.1-6 |
| #Pages | 6 |
| Date of Issue | 2009-11-05 (MVE) |
[Return to Top Page]