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Paper Abstract and Keywords
Presentation 2009-02-04 14:45
Research of a business concept for expansion of click-and-mortar effect
Akihito Watanabe (Utsunomiya Univ.), Katsuhiro Masaki (interface spin/Utsunomiya Univ.), Mie Sato, Masao Kasuga (Utsunomiya Univ.) ITS2008-45 IE2008-215
Abstract (in Japanese) (See Japanese page) 
(in English) Recently, various internet businesses are expanded. Especially, the business form that combines the store sales and the net sales attracts attention. It is said that such a business form obtains the synergy effect, and it is called click-and-mortar. This research aims to extract features of the store sales and the net sales. Furthermore, based on a extracted features, we seek a marketing method in hope of synergy effect expansion of the click-and-mortar.
Keyword (in Japanese) (See Japanese page) 
(in English) Internet Businesses / Store Sales / Net Sales / Click-and-Mortar / Synergy Effect / / /  
Reference Info. IEICE Tech. Rep., vol. 108, no. 424(ITS), 425(IE), ITS2008-45, IE2008-215, pp. 65-68, Feb. 2009.
Paper #  
Date of Issue 2009-01-28 (ITS, IE) 
ISSN Print edition: ISSN 0913-5685  Online edition: ISSN 2432-6380
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
Download PDF ITS2008-45 IE2008-215

Conference Information
Conference Date 2009-02-04 - 2009-02-05 
Place (in Japanese) (See Japanese page) 
Place (in English) Graduate School of Information Science and Technology Hokkaido Univ 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Image Processings for ITS, Visual Media Engineering, etc. 
Paper Information
Registration To ITE-ME 
Conference Code 2009-02-IE-ITS-HI-ME-AIT 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Research of a business concept for expansion of click-and-mortar effect 
Sub Title (in English)  
Keyword(1) Internet Businesses  
Keyword(2) Store Sales  
Keyword(3) Net Sales  
Keyword(4) Click-and-Mortar  
Keyword(5) Synergy Effect  
1st Author's Name Akihito Watanabe  
1st Author's Affiliation Utsunomiya University (Utsunomiya Univ.)
2nd Author's Name Katsuhiro Masaki  
2nd Author's Affiliation Utsunomiya University/interface spin Co.,LTD. (interface spin/Utsunomiya Univ.)
3rd Author's Name Mie Sato  
3rd Author's Affiliation Utsunomiya University (Utsunomiya Univ.)
4th Author's Name Masao Kasuga  
4th Author's Affiliation Utsunomiya University (Utsunomiya Univ.)
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Date Time 2009-02-04 14:45:00 
Presentation Time 25 
Registration for ITE-ME 
Paper # IEICE-ITS2008-45,IEICE-IE2008-215 
Volume (vol) IEICE-108 
Number (no) no.424(ITS), no.425(IE) 
Page pp.65-68 
#Pages IEICE-4 
Date of Issue IEICE-ITS-2009-01-28,IEICE-IE-2009-01-28 

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