Paper Abstract and Keywords |
Presentation |
2009-02-04 14:45
Research of a business concept for expansion of click-and-mortar effect Akihito Watanabe (Utsunomiya Univ.), Katsuhiro Masaki (interface spin/Utsunomiya Univ.), Mie Sato, Masao Kasuga (Utsunomiya Univ.) ITS2008-45 IE2008-215 |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Recently, various internet businesses are expanded. Especially, the business form that combines the store sales and the net sales attracts attention. It is said that such a business form obtains the synergy effect, and it is called click-and-mortar. This research aims to extract features of the store sales and the net sales. Furthermore, based on a extracted features, we seek a marketing method in hope of synergy effect expansion of the click-and-mortar. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Internet Businesses / Store Sales / Net Sales / Click-and-Mortar / Synergy Effect / / / |
Reference Info. |
IEICE Tech. Rep., vol. 108, pp. 65-68, Feb. 2009. |
Paper # |
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Date of Issue |
2009-01-28 (ITS, IE) |
ISSN |
Print edition: ISSN 0913-5685 Online edition: ISSN 2432-6380 |
Copyright and reproduction |
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (License No.: 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034) |
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ITS2008-45 IE2008-215 |
Conference Information |
Committee |
IE ITS ITE-HI ITE-ME ITE-AIT |
Conference Date |
2009-02-04 - 2009-02-05 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Graduate School of Information Science and Technology Hokkaido Univ |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Image Processings for ITS, Visual Media Engineering, etc. |
Paper Information |
Registration To |
ITE-ME |
Conference Code |
2009-02-IE-ITS-HI-ME-AIT |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Research of a business concept for expansion of click-and-mortar effect |
Sub Title (in English) |
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Keyword(1) |
Internet Businesses |
Keyword(2) |
Store Sales |
Keyword(3) |
Net Sales |
Keyword(4) |
Click-and-Mortar |
Keyword(5) |
Synergy Effect |
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1st Author's Name |
Akihito Watanabe |
1st Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
2nd Author's Name |
Katsuhiro Masaki |
2nd Author's Affiliation |
Utsunomiya University/interface spin Co.,LTD. (interface spin/Utsunomiya Univ.) |
3rd Author's Name |
Mie Sato |
3rd Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
4th Author's Name |
Masao Kasuga |
4th Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
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Speaker |
Author-1 |
Date Time |
2009-02-04 14:45:00 |
Presentation Time |
25 minutes |
Registration for |
ITE-ME |
Paper # |
ITS2008-45, IE2008-215 |
Volume (vol) |
vol.108 |
Number (no) |
no.424(ITS), no.425(IE) |
Page |
pp.65-68 |
#Pages |
4 |
Date of Issue |
2009-01-28 (ITS, IE) |
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