| Paper Abstract and Keywords |
| Presentation |
2006-01-24 10:55
Discovering the Effective Pricing Strategy for Maximizing Store Profits
-- PRISM --
Katsutoshi Yada (Kansai Univ.) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
The objective of this paper is to introduce a system and process for maximizing store profits based on a purchase prediction model using large quantities of customer purchase data for individual respondent purchases and taking into account related products tending to be purchased on the same purchasing occasion. This system, called PRISM, involves the use of data mining technology and the use of massive amounts of individual customer purchase data to create the purchase prediction model together with a heuristic approach to maximization of store profit by discovering the combination of products and prices that lead to a given maximization. In the course of this paper, we will discuss the use of customer purchase data of supermarket in Japan and the discovery of specific combinations of products and price levels that lead to store profit maximization and will clarify the utility of PRISM in actual situations within retail outlets where these extracted pricing patterns were used. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
PRISM / Maximizing Store Profits / Pricing Strategy / Purchase History Data / Data Mining / / / |
| Reference Info. |
IEICE Tech. Rep., vol. 105, pp. 13-18, Jan. 2006. |
| Paper # |
|
| Date of Issue |
2006-01-17 (KBSE) |
| ISSN |
Print edition: ISSN 0913-5685 |
| Download PDF |
|
| Conference Information |
| Committee |
KBSE JSAI-KBS |
| Conference Date |
2006-01-23 - 2006-01-24 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
Keio Univ.(Hiyoshi) |
| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
|
| Paper Information |
| Registration To |
JSAI-KBS |
| Conference Code |
2006-01-KBSE-JSAI-KBS |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
Discovering the Effective Pricing Strategy for Maximizing Store Profits |
| Sub Title (in English) |
PRISM |
| Keyword(1) |
PRISM |
| Keyword(2) |
Maximizing Store Profits |
| Keyword(3) |
Pricing Strategy |
| Keyword(4) |
Purchase History Data |
| Keyword(5) |
Data Mining |
| Keyword(6) |
|
| Keyword(7) |
|
| Keyword(8) |
|
| 1st Author's Name |
Katsutoshi Yada |
| 1st Author's Affiliation |
Kansai University (Kansai Univ.) |
| 2nd Author's Name |
|
| 2nd Author's Affiliation |
() |
| 3rd Author's Name |
|
| 3rd Author's Affiliation |
() |
| 4th Author's Name |
|
| 4th Author's Affiliation |
() |
| 5th Author's Name |
|
| 5th Author's Affiliation |
() |
| 6th Author's Name |
|
| 6th Author's Affiliation |
() |
| 7th Author's Name |
|
| 7th Author's Affiliation |
() |
| 8th Author's Name |
|
| 8th Author's Affiliation |
() |
| 9th Author's Name |
|
| 9th Author's Affiliation |
() |
| 10th Author's Name |
|
| 10th Author's Affiliation |
() |
| 11th Author's Name |
|
| 11th Author's Affiliation |
() |
| 12th Author's Name |
|
| 12th Author's Affiliation |
() |
| 13th Author's Name |
|
| 13th Author's Affiliation |
() |
| 14th Author's Name |
|
| 14th Author's Affiliation |
() |
| 15th Author's Name |
|
| 15th Author's Affiliation |
() |
| 16th Author's Name |
|
| 16th Author's Affiliation |
() |
| 17th Author's Name |
|
| 17th Author's Affiliation |
() |
| 18th Author's Name |
|
| 18th Author's Affiliation |
() |
| 19th Author's Name |
|
| 19th Author's Affiliation |
() |
| 20th Author's Name |
|
| 20th Author's Affiliation |
() |
| Speaker |
Author-1 |
| Date Time |
2006-01-24 10:55:00 |
| Presentation Time |
35 minutes |
| Registration for |
JSAI-KBS |
| Paper # |
KBSE2005-29 |
| Volume (vol) |
vol.105 |
| Number (no) |
no.546 |
| Page |
pp.13-18 |
| #Pages |
6 |
| Date of Issue |
2006-01-17 (KBSE) |