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Paper Abstract and Keywords
Presentation 0000-00-00 00:00
The sweet mind in prosocial behavior -- From the perspective of priming effect by using the chocolate scent --
Uehara Yoriko (Kansai Univ.) HCS2019-51
Abstract (in Japanese) (See Japanese page) 
(in English) In previous studies, the prosocial promoting effect of sweet scent has been confirmed. The purpose of this study was to examine indirectly whether the exposure of sweet scent as priming activates the concept of intimacy that can be associated with the concept of sweetness and promotes prosociality. The effects of chocolate scent on the expectation of altruistic behavior of participants and others was examined, and on obligatory and admirable recognition of altruistic behavior. The results showed that sweet scents marginally increased the participants’ subjective probability that participants themselves perform altruistic behavior, but it did not affect the estimation of the subjective probability that others perform altruistic behavior in daily life. In addition, participants with low sweet scent preferences in chocolate scent condition, were shown to enhance the compulsory recognition, the altruistic behavior as “ought to be done.” In the future, it will be necessary to accumulate multifaceted data in order to create a scene where cooperation is likely to occur by adjusting the environment such as fragrance.
Keyword (in Japanese) (See Japanese page) 
(in English) Prosocial Behavior / Ambient Scent / Priming / Chocolate / / / /  
Reference Info. IEICE Tech. Rep., vol. 119, no. 252, HCS2019-51, pp. 65-70, Oct. 2019.
Paper # HCS2019-51 
Date of Issue 2019-10-19 (HCS) 
ISSN Print edition: ISSN 0913-5685  Online edition: ISSN 2432-6380
All rights are reserved and no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Notwithstanding, instructors are permitted to photocopy isolated articles for noncommercial classroom use without fee. (No. 10GA0019/12GB0052/13GB0056/17GB0034/18GB0034)
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Conference Information
Committee HCS  
Conference Date 2019-10-26 - 2019-10-26 
Place (in Japanese) (See Japanese page) 
Place (in English) Nihon Univ. 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To HCS 
Conference Code 2019-10-HCS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) The sweet mind in prosocial behavior 
Sub Title (in English) From the perspective of priming effect by using the chocolate scent 
Keyword(1) Prosocial Behavior  
Keyword(2) Ambient Scent  
Keyword(3) Priming  
Keyword(4) Chocolate  
1st Author's Name Uehara Yoriko  
1st Author's Affiliation Kansai University (Kansai Univ.)
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Date Time 0000-00-00 00:00:00 
Presentation Time  
Registration for HCS 
Paper # IEICE-HCS2019-51 
Volume (vol) IEICE-119 
Number (no) no.252 
Page pp.65-70 
#Pages IEICE-6 
Date of Issue IEICE-HCS-2019-10-19 

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