| Paper Abstract and Keywords |
| Presentation |
2011-10-27 13:20
Research into the impact on sales caused by the spread of information on SNS
-- Correlation between number of tweets on Twitter and sales of mobile application on iTunes AppStore --
Tasuku Okuda, Takami Yasuda (Nagoya Univ.), Masashi Mizuno (QueryEye) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
With the recent spread of Social Media, people can share information easily and even in real-time. In this study, we investigated the correlation between the number of tweets in the twitter about a product such as an application on iTunes App Store and its sales. As a result of the study, the followings are found out. The percentage of rapid ranking rise in both the tweets and iTunes App Store was 49.79%. The case in which the boom in iTunes App Store followed rapid increase in the ranking of the tweets was 37.17%, and its average time lag was 4.9hours, the median value was 6hours. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
Twitter / SNS / Mobile Application / Statistics / Sales Strategy / / / |
| Reference Info. |
IEICE Tech. Rep., vol. 111, no. 268, SS2011-27, pp. 1-6, Oct. 2011. |
| Paper # |
SS2011-27 |
| Conference Information |
| Committee |
SS |
| Conference Date |
2011-10-27 - 2011-10-28 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
JAIST |
| Topics (in Japanese) |
ˆê”Ê |
| Topics (in English) |
General topics |
| Paper Information |
| Registration To |
SS |
| Conference Code |
2011-10-SS |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
Research into the impact on sales caused by the spread of information on SNS |
| Sub Title (in English) |
Correlation between number of tweets on Twitter and sales of mobile application on iTunes AppStore |
| Keyword(1) |
Twitter |
| Keyword(2) |
SNS |
| Keyword(3) |
Mobile Application |
| Keyword(4) |
Statistics |
| Keyword(5) |
Sales Strategy |
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| 1st Author's Name |
Tasuku Okuda |
| 1st Author's Affiliation |
Nagoya Univercity,Graduate School of Information Science,Department of Systems and Social Informatics (Nagoya Univ.) |
| 2nd Author's Name |
Takami Yasuda |
| 2nd Author's Affiliation |
Nagoya Univercity,Graduate School of Information Science,Department of Systems and Social Informatics (Nagoya Univ.) |
| 3rd Author's Name |
Masashi Mizuno |
| 3rd Author's Affiliation |
QueryEye, Inc. (QueryEye) |
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| Speaker |
1 |
| Date Time |
2011-10-27 13:20:00 |
| Presentation Time |
30 |
| Registration for |
SS |
| Paper # |
IEICE-SS2011-27 |
| Volume (vol) |
IEICE-111 |
| Number (no) |
IEICE-SS-268 |
| Page |
pp.1-6 |
| #Pages |
IEICE-6 |
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