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Paper Abstract and Keywords
Presentation 2008-12-04 16:50
Consumer purchase behavior analysis by using RFID
Tetsuro Tamura, Tatsuya Inaba, Osamu Nakamura, Jiro Kokuryo, Jun Murai (Keio Univ.)
Abstract (in Japanese) (See Japanese page) 
(in English) This study proposes a set of data analytics methodologies by using consumer purchase behavior. We assume that consumer purchase behavior data is captured by using RFID system in retail stores. Since consumers’ preferences are getting more and more diversified recently, it becomes insufficient to use Point-Of-Sales data, which is a post-purchase decision data, to improve sales of the retail store. In order to improve sales, to understand what consumers really want is essential and to understand what consumers really want, retailers need to acquire data of how consumers select or not select a specific item, analyze why some items are selected and others are not, and utilize the analysis to improve their store operation, their products, and their corporate strategy. In this study, we explore the existing RFID experiments, identify the RFID data that will be captured in the retail store, and come up with the methodologies that can extract values from the data.
Keyword (in Japanese) (See Japanese page) 
(in English) RFID / POS / Consumer behavior / Consumer purchase behavior / Commodity preference / Store operation / Serving method improvement /  
Reference Info. IEICE Tech. Rep., vol. 108, no. 334, SIS2008-55, pp. 75-79, Dec. 2008.
Paper # SIS2008-55 
Date of Issue 2008-11-27 (SIS) 
ISSN Print edition: ISSN 0913-5685    Online edition: ISSN 2432-6380
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Conference Information
Committee SIS  
Conference Date 2008-12-04 - 2008-12-05 
Place (in Japanese) (See Japanese page) 
Place (in English) Kansai Univ. 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To SIS 
Conference Code 2008-12-SIS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Consumer purchase behavior analysis by using RFID 
Sub Title (in English)  
Keyword(1) RFID  
Keyword(2) POS  
Keyword(3) Consumer behavior  
Keyword(4) Consumer purchase behavior  
Keyword(5) Commodity preference  
Keyword(6) Store operation  
Keyword(7) Serving method improvement  
Keyword(8)  
1st Author's Name Tetsuro Tamura  
1st Author's Affiliation Keio University (Keio Univ.)
2nd Author's Name Tatsuya Inaba  
2nd Author's Affiliation Keio University (Keio Univ.)
3rd Author's Name Osamu Nakamura  
3rd Author's Affiliation Keio University (Keio Univ.)
4th Author's Name Jiro Kokuryo  
4th Author's Affiliation Keio University (Keio Univ.)
5th Author's Name Jun Murai  
5th Author's Affiliation Keio University (Keio Univ.)
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Speaker Author-1 
Date Time 2008-12-04 16:50:00 
Presentation Time 25 minutes 
Registration for SIS 
Paper # SIS2008-55 
Volume (vol) vol.108 
Number (no) no.334 
Page pp.75-79 
#Pages
Date of Issue 2008-11-27 (SIS) 


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